Client description: Sulpak — a large online store of household appliances and electronics
Category: e-commerce
Promotion region and language: Kazakhstan
Promotion period: 2015 — May 2024
Client's request:
➤ Ensure stable growth of organic traffic.
➤ Maintain high website visibility in search engines for commercial and non-branded queries.
➤ Preserve SEO efficiency during continuous catalog expansion.
Website initial data:
➤ Large product catalog and active use of filters.
➤ Indexing of pages without real search value.
➤ Duplicates of URLs and metadata.
➤ Catalog structure did not always match users’ search intent.
➤ Challenges with controlling indexing and internal linking.
Works performed:
➤ Develop a long-term SEO strategy focusing on technical stability and scalability.
➤ Regular technical SEO optimization (indexing, canonical tags, duplicate removal).
➤ Separate UX filters from SEO filters and manage their indexing.
➤ Optimize filtered pages according to real search demand.
➤ Work with content: update categories, create new texts, and develop informational sections.
Optimization of internal linking and redistribution of internal link equity.
Results achieved by the project:
As a result of comprehensive, long-term SEO work, the project achieved stable organic traffic growth, an increase in the number of non-branded commercial queries ranking in Google’s TOP 3, and a significant improvement in overall website visibility. Filtered pages began attracting additional targeted traffic, while the optimized catalog structure made it possible to scale the project safely.
Business Benefits of Working with seomarket:
seomarket helped build a manageable SEO architecture for a large e-commerce project, ensuring a stable flow of organic traffic even during a period of active catalog expansion. Systematic indexation control, effective work with filters, and ongoing content development made SEO one of the business’s key and most reliable user acquisition channels.
