At seomarket, we pay close attention to reporting. For us, it is not just a formal document, but a systematic tool for monitoring project performance and progress.
We work with two reporting formats:
➤ SEO — monthly statistical report
➤ PPC — dynamic report in Looker Studio + monthly summary analysis
Here is a closer look at how it works.
SEO Report: Monthly Performance Statistics
For SEO projects, we prepare a statistical report once a month. It includes the key metrics of organic search performance:
➤ organic traffic dynamics,
➤ number of users,
➤ keyword positions,
➤ website visibility,
➤ changes during the reporting period,
➤ acquired links,
➤ technical metrics (if required).
The report allows you to:
➤ track overall growth dynamics, ➤ see position changes, ➤ evaluate the effectiveness of completed SEO activities, ➤ understand the current state of the website in search results.
The report also includes a separate list of the work completed during the month and a plan for further actions. This format allows the client to see the actual development of the project in search without being overwhelmed by unnecessary information.
PPC Report: Dynamic Analytics in Looker Studio
For advertising campaigns, we use Google’s Looker Studio. It is an interactive dashboard that automatically pulls data from:
➤ Google Ads,
➤ Google Analytics,
➤ other connected systems.
What the PPC Report Includes
Overall Performance Metrics
➤ impressions,
➤ clicks,
➤ CTR,
➤ average cost per click,
➤ spend,
➤ number of conversions (if tracking is set up).
Campaign-Level Breakdown
➤ performance of each campaign,
➤ budget distribution,
➤ results dynamics,
➤ individual campaign types (Search, Performance Max, Shopping, etc.).
Search Query Analysis
➤ which queries trigger ads,
➤ which queries generate clicks,
➤ metrics for each keyword.
Benefits for the Client
➤ Full transparency of the agency’s work.
➤ Clear understanding of where the budget is spent.
➤ Ability to make decisions based on data.
➤ Convenient format for business owners, marketers, or managers.
➤ Instead of complex tables — clear visualization.
Why Does This Matter?
Marketing without analytics is guesswork. Marketing with the right analytics is controlled growth.
Looker Studio makes it possible to:
➤ quickly identify growth points,
➤ optimize the budget,
➤ spot weak points in the funnel,
➤ scale effective channels.
That is why at seomarket, reporting is not a formality but a strategic management tool.
Our Approach
We do not simply connect data. We:
➤ set up correct event tracking,
➤ check analytics before launching ads,
➤ structure metrics according to business goals,
➤ regularly analyze the report together with the client.
A report is part of the strategy, not simply a summary of the month.
Conclusion
All seomarket clients receive professional reports in Looker Studio. This ensures full transparency throughout the partnership, budget control, and a clear understanding of performance.
We work with data in a way that helps businesses grow.
