Client description: Alfa Bank Kazakhstan — one of the leading banks in Kazakhstan
Category: Banking and financial services (YMYL)
Promotion region and language: Kazakhstan, Russian / Kazakh
Promotion period: April 2021 — April 2022
Client's request:
➤ Improve the website’s organic visibility in Google.
➤ Eliminate technical limitations affecting indexing and ranking.
➤ Expand coverage of non-branded queries for banking products.
➤ Build a stable SEO architecture considering YMYL and E-E-A-T requirements.
Website initial data:
➤ Large number of pages, subdomains, and language versions.
➤ Duplicates of URLs, titles, and metadata.
➤ Incorrect indexing of certain sections (blog, press office).
➤ Issues with navigation, structure, and page logic.
➤ High SEO risks due to the financial nature of the project.
Works performed:
SEO strategy was built around deep technical optimization, structural development of sections, and systematic work with content. The main focus was placed on the following tasks:
➤ Conducted a comprehensive technical SEO audit focusing on indexing and crawl budget.
➤ Fixed server response errors (3xx, 4xx, 5xx) and configured proper redirects.
➤ Normalized URL structure, canonical tags, and sitemap.
➤ Organized language versions of the site and implemented correct hreflang logic.
➤ Optimized headings and meta tags: eliminated duplicates, implemented unified templates, and correct translations.
➤ Migrated blog and press office to static URLs with proper pagination and internal linking.
➤ Developed an SEO structure for scaling new landing pages for banking products.
Results achieved by the project:
As a result of the work, it was possible to stabilize indexing and bring the SEO quality of a large corporate website under control, significantly reduce the number of technical duplicates and critical errors, increase overall organic visibility for product and informational queries, and prepare the website structure for safe scaling without SEO risks in the YMYL niche. As a result, SEO became a stable channel of the bank's organic presence in search.
Benefits of cooperation with seomarket for business:
seomarket helped Alfa Bank Kazakhstan build a reliable SEO foundation for a large financial project: from technical stability and proper indexing to the structural development of product sections. A comprehensive approach, taking into account YMYL and E-E-A-T requirements, made it possible to increase search engine trust, improve visibility, and create a foundation for long-term organic growth.
This case demonstrates that, in the financial niche, SEO is not about quick changes, but about systematic work that minimizes risks and delivers stable results.
