Client description: Brand under NDA — an app in the Travel, Food & Drink category, operating for over 10 years. The service provides passenger taxi, cargo transportation, and delivery services.
Category: Mobile App / Travel, Food & Drink
Promotion region and language: Ukraine, Russian, Ukrainian
Promotion period: data under NDA
Client's request:
➤ Increase the number of regular organic users.
➤ Improve conversion from page view to installation through a complete redesign of screenshots.
➤ Enhance the app’s visibility in the App Store search by updating textual metadata.
➤ Increase brand recognition.
Effectively promote the app in a highly competitive environment (Uklon, Bolt, Glovo, Loko).
Initial Data:
Text metadata was poorly optimized and did not provide sufficient indexing. Screenshots showed a low conversion rate from page views to installs. App visibility in search was limited: 66% in the main Travel category and only 22 keywords in TOP-1. The market was saturated and highly competitive, with strong competitors.
Project Results:
As a result of comprehensive ASO optimization, the app’s organic performance significantly improved. The number of indexed search queries increased by 56%. App Store impressions grew by 82.5%, and page views nearly doubled. Category ranking increased substantially, indicating higher app popularity and a growth in downloads. The conversion rate from page views to installs increased by 48.58%.
Work Performed:
➤ Conducted research on user search queries for taxi services in Ukraine.
➤ Analyzed promotion strategies and ASO approaches of key competitors.
➤ Studied metadata used in the niche (titles, subtitles, descriptions, screenshots) and their impact on indexing.
➤ Analyzed visual trends and creative solutions of top apps in the category.
➤ Optimized textual metadata to increase reach and improve indexing.
➤ Completely updated screenshots to boost conversion and revenue.
➤ Worked on the app’s rating and reputation.
Benefits of working with seomarket for business:
Thanks to a comprehensive ASO approach, in-depth niche and competitor analysis, and updates to metadata and visuals, it was possible to significantly improve the app’s visibility and commercial performance. The growth in the number of search queries, improvement in Category Ranking, and increase in conversion from page views to installs ensured a stable rise in downloads and organic traffic even in a highly competitive environment. The results confirm that a systematic ASO strategy enables product scaling and strengthens brand positioning in a saturated market.
