Client description: Brand under NDA — a Ukrainian startup app in the “Education / Language Learning” category, on the market for over 1 year.
Category: Mobile App / EdTech
Promotion region and language: Ukraine, Germany, globally (Russian, Ukrainian, English)
Promotion period: from April 2024 to July 2024
Client's request:
➤ Increase conversion to paid subscription from 3.5% to 4.5% within 3 months.
➤ Achieve 5% subscription conversion within 6 months.
➤ Increase the number of registrations from 13K to 30–50K within 6 months.
➤ Ensure profit growth across all markets.
Initial Data:
Organic traffic was practically non-existent. The app had low visibility in the App Store and a weak conversion rate from page views to installs. Due to the lack of organic activity, the project had to rely heavily on paid advertising, which increased CPI. The App Store algorithms did not promote the app in recommendations.
Project Results:
As a result of comprehensive ASO optimization and improvements to product metrics, sustainable organic growth was achieved. App indexing increased from 53 to 3,500 keywords worldwide. Visibility in the App Store reached 83% in Ukraine and 21% in Germany. The number of keywords in the TOP 10 reached 44 in Ukraine and 40 in Germany. The Category Ranking improved significantly, which began generating stable organic traffic.
Conversion from views to installs increased:
➤ Worldwide — by 469%,
➤ In Ukraine — by 360%,
➤ In Germany — by 17,757%.
Within 3 months, net profit increased by 95%, and the number of downloads grew by 219% worldwide and by 170% in Ukraine. App Store search impressions increased: worldwide — from 3.9K to 57.1K, in Ukraine — from 2K to 27K, and in Germany — from less than 100 to 13.8K.
Work Performed:
➤ Conducted research on user search queries and the competitive landscape.
➤ Analyzed competitors’ strategies and visual solutions, as well as creative trends in top apps of the category.
➤ Identified priority countries with the highest potential for downloads and revenue.
➤ Optimized the app’s textual metadata to improve indexing in the App Store.
➤ Completely updated screenshots to increase conversion from view to install.
➤ Improved product and business metrics: onboarding, paywalls, and subscription logic.
➤ Implemented a systematic ASO strategy for different markets.
Benefits of working with seomarket for business:
Thanks to a comprehensive approach to ASO promotion, in-depth analytics, work with metadata, visuals, and the product funnel, it was possible not only to significantly increase organic traffic but also to substantially grow revenue without increasing advertising costs. The project moved from dependence on paid traffic to sustainable organic growth across multiple markets. The results achieved confirm that a systematic ASO strategy and product optimization deliver measurable and scalable business impact.
