Promotion of online stores specializing in the sale of seedlings, seeds, or bulbs has its own unique features. Unlike typical cases where the emphasis is placed on traffic and rankings, I will talk about practical aspects of SEO promotion in the agricultural niche based on six years of experience working in this niche. I will share proven approaches and strategies that will help you get the most out of your project.
Internal optimization
The foundation of successful promotion is a technically optimized website. Without this, even the most creative ideas will not yield results. I recommend using our SEO audit checklist, which will help properly configure the technical part of the site. Let’s consider the key tasks of internal optimization that will help attract additional traffic.
Creating relevant city-specific pages
Today, product delivery is possible to almost any populated area, which opens up great SEO opportunities. Creating targeted pages for queries like "seedlings in Kharkiv" or "seeds in Odessa" allows you to capture traffic from regional searches with good search volume. For example:
For example:
➤ Query: “seedlings in Kharkiv”
➤ Frequency: medium, but conversion-focused.
➤ Solution: create city-specific pages using filters or optimized pagination.
Such pages are easy to optimize for specific queries, which increases the chances of attracting targeted traffic. Clustering the semantic core is the key to gaining additional traffic. For example, if your store sells tulip bulbs, you can create landing pages for specific varieties, such as "Triumph tulip bulbs" or "double-flowered tulip."
Clear clustering
Clustering the semantic core is the key to gaining additional traffic. For example, if your store sells tulip bulbs, you can create landing pages for specific varieties, such as "Triumph tulip bulbs" or "double-flowered tulip."
➤ How to find subspecies? Study competitors or simply Google: “What types of tulips exist.”
➤ Tip: go through all clusters, create themed pages, and work out the semantics as thoroughly as possible.
Product Page Optimization
Product pages are an underrated source of traffic. Many queries related to specific products have low competition but good search volume. For example:
➤ Query: “Alba strawberry.”
➤ What to do?
1. Optimize the meta tags (title, description) for the target keywords. 2. Create high-quality content in the product card (description, specifications, photos). 3. Purchase several high-quality backlinks to strengthen the page.
Result: with minimal effort, the product page can reach the TOP.
Don’t be afraid to experiment with different types of pages. Optimize meta tags, filters, and pagination to cover the semantics as much as possible and attract traffic.
It is also important to optimize the texts on product pages for search queries — with the right approach, you can get a featured snippet (zero position), which will improve conversions on your site.
External promotion
For successful promotion, it is important to understand which queries to prioritize. In the agricultural niche, queries are divided into two types: targeted and general.
Targeted queries
Targeted queries are specific searches with a low level of competition. For example:
➤ Query: “buy Triumph tulip bulbs”
➤ Features: easy to promote, generate conversions.
General queries
General queries, such as “tulips,” have high search volume but are harder to promote due to competition with informational websites.
For example:
➤ Query: “cherry”
➤ Problem: the top of the search results is dominated by informational resources and commercial websites, making promotion more difficult.
Conclusion: At the start, focus on targeted queries to quickly gain conversions. After building up your backlink profile, you can move on to competitive general queries.
Strategy:
1. Analyze the search results for each cluster individually. 2. Develop a link-building strategy tailored to specific queries. 3. Start with targeted queries, then move on to high-frequency (HF) ones. 4. Use tools like Ahrefs and Serpstat to analyze competitors and assess the difficulty of promotion.
Content strategy
Content is one of the main ranking factors. High-quality and expert content directly affects the site’s positions. In the agricultural niche, it is especially important to work with a blog, as it is a “virgin field” for attracting traffic.
Why do you need a blog?
➤ Traffic: informational queries like “how to preserve cucumbers” or “how to plant potatoes” have good search volume.
➤ Conversions: smart internal linking from articles to commercial pages (categories, product cards) helps turn informational traffic into sales.
➤ Page authority boost: Internal linking increases the authority of commercial pages.
➤ Brand reputation: Useful content strengthens trust in your store.
Example:
➤ Query: “how to prune roses”
➤ Frequency: high, informational.
➤ Solution: write an article, add internal links to product pages (such as pruners or rose seedlings), and you’ll get conversions.
How to implement?
➤ Create articles on topics related to your products: planting, care, preservation, etc.
➤ Include blocks with categories or product cards in the articles.
➤ Use internal linking to strengthen commercial pages.
➤ Add videos if possible.
➤ Analyze top competitors — most of them have blogs with regular content.
Pay close attention to informational content because with a well-structured article and targeted keywords, you can get featured in AI-generated search summaries, which are gaining popularity.
General recommendations for promotion
There’s no universal formula for promoting an agricultural online store. Seeds, seedlings, and bulbs all have their own specifics, and every project requires a personalized strategy. It’s important to:
➤ Understand your niche: knowing product varieties and types is your competitive advantage.
➤ Study algorithms: understanding search engines comes with experience, so test different approaches.
➤ Be creative: observe competitors, but develop unique solutions that make your project stand out.
➤ Use tools: Google Analytics, Google Search Console, Ahrefs, and Semrush will help you track performance and analyze competitors.
Conclusion
Promoting an agricultural online store is a mix of technical optimization, smart semantic work, external promotion, and high-quality content. Focus on target queries, build your blog, optimize product pages, and create location-specific landing pages. The key is deep involvement with your product and a willingness to experiment.
Our team of SEO-geeks has extensive experience in the agricultural niche. If you want to grow your organic traffic and conversions, send us a request — we’ll help take your project to the next level.
