seomarket.

Service sites are a special type of sites, aimed not at the purchase of "goods", but at the desire of customers to order one or another service - both offline and online.  The peculiarity of the promotion of such sites is detailed work with content, images and visual expertise in one's niche.  Emphasis is on the extremely extended structure for each type of service (or creation separate pages as part of promotion)) and the collection of as much as possible extended semantic core. 

Technical optimization is also vital - site loading speed, mobile layout, intuitive design.  It is also essential from the point of view of SEO, convenient navigation on the site for potential customers and competent linking to all types and formats of services.

The key aspect of working with a landing page is not only the net increase in organic traffic, but the generation of sales. For SEO - promotion of such sites, it is important:

• a service or an offer is designed for a long term and will be relevant for a certain time and not tied to one season

• concentration of weight on the main page

• preparation of the text that "sells"

• external promotion for low-competitive queries

• enhanced crowd-marketing

Features of promotion of this type of one-pager sites are the impossibility of placing new SEO content, lack of linking and the need to constantly increase the increased weight of the site.

The format of business card sites requires the presence of several pages of the site with information about the brand, product or service, or larger - up to 20 pages. Such a site primarily performs an introductory function, but there are also business cards of the selling type, with the possibility of ordering a product or service directly on the site.

For business card sites, it is important to fill the site with unique meta tags for each individual page, as well as competent external promotion by posting press releases, crowd marketing (posting on forums), and posting reviews.

The specifics of promoting informational sites, unlike e-commerce or other types, - there are all types of work related to content. Such sites "sell" information, therefore it is necessary to constantly expand the informational semantic core, analyze innovations and expansion of topics from competitors, the presence of advertisements on the site and the presence of a huge number of external links to other resources and web portals.

Depending on the topic of the information publication, it is necessary to build a unique strategy for external promotion, as well as to form an individual content plan.

The tactic of its search promotion depend on the implementation of a multilingual site. The implementation of multilingual sites for the purpose of selling a product or service in different countries and regions is mainly of three types: using subdomains, using a regional domain, and using internal sections.

Promotion of multilingual sites takes into account the following aspects:

• emphasis on the author's translation of content without the use of automatic translation
• analysis of search traffic and semantics for each individual country
• correct technical implementation of the site for users from different countries and regions

At the same time, a multilingual site can also be considered the one, that is oriented for one specific country, but with different language versions - for instance, implementation for sites in Ukrainian, Russian and English languages. A separate strategy is selected for such sites during SEO promotion.

One of the features of the search promotion of international projects is the presence of certain universal standards for all the company's sites in other countries. SEO specialists create an individual strategy for the promotion of such projects, taking into account all corporate features and language versions of the site.

Also, for such clients, it is especially important to take into account the PR component, which is reflected in the selection of sites for external placement.

While promoting, it is necessary to take into account whether it is the start of a new business or whether it is the localization of an existing one.

SEO - promotion of a rating site will be successful in the absence of technical errors on the site, or if they are successfully corrected after an SEO audit. Among the key parameters: the availability of a mobile version, design, convenient navigation and high-quality content. At the same time, it is important to assess what reviewer sites in the TOP are and what their development strategy is.

The structure of the review site also provides for the preparation of specialized content - bright, engaging, with a high level of content uniqueness, expertise and, at the same time, without an advertising context. Meanwhile, tracking and analyzing behavioral factors is an equally important component of work on this type of site.

When promoting sites - article writers, the main emphasis is on the content component. Meanwhile, it should be taken into account that a similar type of site should be developed from scratch, starting with low-frequency requests, including for future growth, then increasing medium-frequency requests. It is also important to write professional longreads, for which a TOR is previously prepared taking into account all key queries (LSI).

For blogs with competent search optimization can significantly increase the number of users. The key directions in working with the promotion of blogs are technical optimization of the site, selection of keywords for content, as well as external optimization (placing articles on other resources).

Work with corporate sites for the most part involves the difficulty in coordinating changes that will entail visual changes on the site.  

Corporate sites, unlike business card sites, perform not only an introductory function with the brand, but also must generate a large amount of expert content and are essentially a virtual representation. Stable development of the corporate website in a positive direction will affect the increase in sales and a strong position in the market among competitors.