Site structure development
Website structure development is the process of creating a logical and SEO-optimized page architecture. It is based on the analysis of the semantic core and search queries, allowing the site to be user-friendly and accessible to search engines. Implementing the right structure helps improve indexing and increases website visibility.
Implementing SEO at the development stage helps avoid additional costs for future improvements and website optimization. It shortens the time between the site’s launch and the first results, ensuring a faster return on investment.
Taking SEO requirements into account from the very beginning ensures the creation of a logical site structure and high-quality content that meets the needs of the target audience. This enhances the user experience and increases the chances of achieving high rankings in search results.
A website optimized during the development stage is indexed faster by search engines and ranks higher for relevant queries. This ensures a steady flow of targeted traffic and boosts conversions from the moment of launch.
Professional SEO optimization during the development stage reduces the risk of your website being “invisible” to search engines. It ensures that your site is indexed and accessible to potential customers immediately after launch.
SEO stages during the development stage
A detailed analysis of all relevant keywords is carried out to determine which pages need to be created or improved. Special attention is given to search queries that can bring additional traffic but for which the site is not yet ranking.
Based on the semantic analysis, a visual map (mind map) is created to display the optimal page hierarchy, including main sections, subsections, and landing pages. This helps to visualize the logical connections between sections and ensures proper navigation.
For convenience, all data related to the website structure is recorded in a table, detailing URLs, target keywords, and the purpose of each page. This enables coordinated work among developers, SEO specialists, and content managers..
trusted by companies (clients)
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FAQ
To write the website structure, you need to study the niche, select the semantic core, and logically distribute the pages, forming an overall strategy to improve SEO. It is also important to create the structure of component links — sections, subsections, categories — and consider recommendations for forming tags, meta tags, and URLs.
The website structure is the organization and distribution of its pages, sections, and subsections in such a way that both users and search engines can easily navigate. An important part of the structure is the logical grouping of content by topics, proper formation of URLs and meta tags, as well as user-friendly navigation to improve visibility in search engines.
There are different types of website structures: hierarchical (where pages are organized like a tree), linear (where pages are connected in a chain), grid (with many interrelated pages), matrix (with several entry points), and concentric (with one main page and subcategories). The choice of structure depends on the website’s goals.
A proper structure helps users find the information they need faster and allows search engines to index the site more effectively. This impacts visibility, conversions, and user experience. A well-organized structure also improves usability and SEO, which influences the site’s rankings in search engines and attracts targeted visitors.
To improve the structure, it is important to analyze the semantics, properly distribute pages, and set up internal links. The semantic core should be correctly distributed across the pages to enhance SEO results. It is also necessary to adapt the site for mobile devices, speed up its loading time, and optimize the code.
The process includes niche analysis, keyword selection, distribution of keywords across pages, and creating a user-friendly structure for both users and search engines. It’s also important to consider UX/UI and SEO. We will design a well-thought-out structure with comfortable navigation that will be convenient for users and improve the website’s visibility in search results.
Website structure development
What is a website structure? It is the foundation on which the entire resource is built, its logic, convenience, and user interaction. A logical structure is the key to a successful online business. A clear and understandable page hierarchy improves the user experience by simplifying navigation and enhancing convenience. Moreover, a well-designed structure helps search engines index pages. When all elements are logically connected, the website begins to work towards results: increasing conversions and improving search rankings.
Our offerings for you
Our services cover all aspects of website structure development and optimization, starting with defining the level of page hierarchy. We conduct an SEO analysis of the structure, analyzing competitor websites and search queries relevant to your site. Our team of professionals will help you create a logically structured resource that is user-friendly and effectively indexed by search engines.
Website structure development from scratch
We create a logical and clear website structure, taking into account the specifics of your business and user needs. A well-planned information architecture simplifies navigation, improves page indexing by search engines, and ensures easy access to the main sections.
Current structure audit
We check the existing website for structural errors, page duplication, and analyze the depth of page hierarchy and content structure to resolve issues that hinder efficient use and indexing.
Keyword clustering
We create a logical website structure by distributing key queries across sections and categories based on the theme and needs of the target audience. This approach improves search relevance, speeds up page indexing, and boosts the site’s visibility in search results.
Navigation optimization
We develop a user-friendly menu structure and adjust the internal layout to help users quickly find the information they need. Clear navigation enhances the user experience and simplifies interaction with the content.
URL structure design
We create user-friendly and SEO-friendly page URLs that consider clean URLs (CPC) and data architecture logic. This helps search engines correctly index the site and improve its visibility.
Stages of work
Each project begins with sequential stages aimed at achieving the desired result:
➤ Semantic analysis — analyzing keywords and audience needs, creating a semantic core that forms the basis of the structure.
➤ Formation of sections — organizing information into categories and subcategories for logical navigation.
➤ Navigation logic design — creating a user path map, simplifying interaction with the website.
➤ URL Structure Recommendations — providing solutions for setting up clean URLs and optimizing for technical SEO and page indexing.
➤ Verification and finalization — analyzing site usability and providing recommendations to improve conversions.
As a result, the proper design of the site structure enhances behavioral factors and improves the site’s efficiency.
Why choose us?
Here are several key advantages of working with our team:
➤ In-depth analysis – we thoroughly work on the logic and architecture of the site to ensure that the structure not only supports SEO but is also as user-friendly as possible.
➤ Site structure development – we create a logical and convenient architecture that aligns with the business goals and user needs, which helps improve navigation and site efficiency.
➤ Tailored solutions – every business is unique, and the approach to creating the structure should be unique as well. A custom site structure will account for all specific features.
It’s also worth noting our transparency throughout the process. The client always receives a detailed report, allowing them to track progress and make necessary changes as needed.
How to order a website structure
You can order the service through the convenient application form on our website. Fill in all the necessary fields and submit your project information. Our specialists will contact you to clarify details and discuss all aspects.
We are always happy to help create an effective and user-friendly website structure that contributes to business growth and enhances user interaction.