Web analytics
Web analytics is the process of collecting, analyzing, and interpreting data about user behavior on a website. It helps you understand which channels are driving the most traffic, which pages are performing well, and where there are areas for improving customer engagement.
Web analytics provides an opportunity to gain deeper insights into user behavior on the website. The collected data about how visitors interact with content helps identify the strengths and weaknesses of your site. This is key to improving user experience and increasing conversions.
By ordering web analytics setup, you receive a tool to optimize business processes. Systematized data on user actions helps make informed marketing decisions, leading to more effective advertising campaigns and increased ROI.
Web analytics allows you to segment your audience based on various parameters. This approach enables you to tailor marketing strategies for specific user groups, significantly increasing the chances of successful engagement and sales.
Investing in web analytics is not only about solving immediate tasks but also about creating a foundation for future growth. Continuous data analysis and system configuration allow real-time strategy adjustments. This leads to sustainable long-term growth.
stages of web analytics
We check the correctness of the installed trackers, GA4, Google Tag Manager, events, goals, and e-commerce.
We formulate what user actions need to be tracked: applications, calls, purchases, scrolling, clicks, etc.
We install or adjust Google Analytics, GTM, Facebook Pixel, Events, Google Ads Conversion Tracking, etc.
We set up convenient reports in Google Looker Studio or other systems so you can see the most important data in real time.
Based on the data obtained, we draw conclusions and provide recommendations for improving UX, advertising, site structure, or sales funnel.
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Web analytics
Web analytics is the process of collecting and analyzing user behavior data on a website to improve its effectiveness and achieve business goals. Setting up web analytics helps entrepreneurs make informed decisions, optimize marketing strategies, and increase ROI (return on investment).
Our web analytics servicesProfessional web analytics setup includes a comprehensive set of activities to ensure accurate data collection and analysis, as well as improve your website’s performance. Our agency offers the following services:
➤ Installation and setup of analytics systems: we integrate Google Analytics, ensuring proper tracking of all data.
➤ Setup of goals and events: we configure KPIs (Key Performance Indicators), such as leads, calls, or purchases, for accurate tracking of events and conversions.
➤ Integration with other services: we link analytics systems with CRM and advertising platforms to get a complete picture of user interaction.
➤ Creating reports and dashboards: we develop clear reports for operational decision-making.
➤ Analytics audit: we check and correct errors in current settings.
As a result, you get a reliable system for continuous monitoring and improvement of your website.
How we workThe process begins with a thorough analysis of your business needs. We carefully examine your marketing strategy, goals, and objectives to determine the most important KPIs and metrics. Next, we move on to planning and setup, integrating Google Analytics, UTM tags, and other tools to collect data on user behavior.
An important step is testing and validation: we check the accuracy of the systems’ operation and the correctness of data collection. Finally, we teach you how to effectively use the tools and provide ongoing support. This is how we ensure full optimization and increased efficiency for your business.
Why choose us?Our team of digital marketing professionals offers high-quality web analytics tailored to your business’s unique needs. We provide thorough audience segmentation, analyze traffic sources, implement end-to-end analytics, and optimize bounce rates, time on site, and page depth. Additionally, we use retargeting to bring back users, A/B testing to optimize conversions, and heatmaps to analyze visitor behavior at every stage of the sales funnel. We are always focused on enhancing user experience while offering the best consulting at a competitive price.
How to order web analytics setupIf you need web analytics, don’t delay – get in touch with us. In the first stage, we will discuss all the project details and objectives. You will share the tasks at hand, and we will propose solutions tailored to your business. After that, we will prepare an offer, define the cost, and sign a contract.
Our team will begin the setup within the agreed timeline, taking all your requirements into account. During the process, we will promptly keep you informed about the progress, ensuring complete transparency. Our web analytics agency is ready to offer truly high-quality services for setting up Google Analytics, Yandex. Metrica, and other tools, as well as integrating with CRM systems.