Technical site audit
A technical SEO audit is a comprehensive analysis of a website to identify errors that hinder effective ranking. We check loading speed, indexing accuracy, microdata availability, internal linking quality, and much more. As a result, the client receives a detailed report with recommendations for improving the website and resolving technical issues.
SEO audit helps identify errors and shortcomings that may hinder ranking. After resolving these issues, the website starts to achieve higher positions in search results, increasing search traffic and, consequently, boosting conversions.
Loading speed and ease of navigation directly impact user behavior. A thorough audit helps eliminate technical issues, such as broken links and problems with the website structure, improving usability and reducing the bounce rate.
As part of the SEO audit, a deep content analysis is conducted: its uniqueness, relevance to keywords, and up-to-date information are checked. This approach helps improve search engine rankings, enhancing the website’s visibility.
Understanding the competitive landscape is a crucial aspect of SEO. The audit includes a comparison with competitors, identifying their strengths and weaknesses. This provides an excellent opportunity to develop effective strategies to improve your website’s position in search results.
Stages of technical SEO audit (site)
The correctness of key SEO parameters is checked, such as meta tags, headings, URL structure, page loading speed, mobile optimization, the accuracy of robots.txt and sitemap.xml files, as well as the presence of duplicate content. This helps identify common issues that may hinder the effective indexing of the website by search engines.
Each niche and content management system (CMS) has its own characteristics that can impact SEO. For example, some CMS platforms automatically generate duplicate pages, and certain niches may have issues with product filtering or category structure. The analysis helps identify specific technical flaws that may negatively affect the website’s ranking.
The websites of successful competitors are studied to determine their SEO strategies, key technical solutions, and strengths. This may include analyzing site structure, use of microdata, internal linking organization, and content approaches that help them achieve high rankings in search results.
The opportunities for increasing the website’s visibility are evaluated, including expanding the semantic core, creating new landing pages, improving content, or adjusting the internal linking strategy. The possibility of fixing technical flaws that may slow down the growth of organic traffic is also analyzed.
Based on the audit, a list of necessary changes is created in order of priority. Critical errors are addressed first, as they can directly affect ranking and user experience. Less significant tasks (such as improving UX or optimizing subtle elements) can be implemented in the following stages.
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Technical SEO audit
Technical
SEO audit
SEO audit is a thorough review of your website that helps identify hidden issues and uncover potential for improving its position in search engines. This process not only fixes errors but also optimizes search traffic, giving your site a chance for successful promotion. A professionally conducted site audit improves organic traffic, boosts conversions, and creates conditions for stable business growth and increased revenue.
Our website audit servicesSeomarket offers a comprehensive website audit that covers all key areas influencing its success online.
Technical auditThe technical audit analyzes aspects such as loading speed, mobile adaptability, internal optimization, as well as identifying errors in meta tags, code, and structure. This approach helps improve page indexing and enhances the performance and user-friendliness of the website.
Content analysisThe quality of content is crucial for search rankings. Checking the uniqueness of materials, as well as their relevance to user queries (e.g., using keywords), is an effective way to improve audience engagement and enhance visibility in search engines. Behavioral factors are also considered to evaluate how satisfied users are with the content.
Link profile analysisThis involves analyzing both internal and external links on the website, searching for broken links, and verifying that the link profile meets current search engine standards. A healthy link structure contributes to improved positions in SERPs and boosts trust in the website.
Competitor analysisCompetitor analysis helps identify the weaknesses of your website and pinpoint areas for improvement. Detailed analytics form the basis for developing a strategy aimed at advancing and improving the site’s position among competitors.
Improvement recommendationsA detailed report with optimization recommendations is provided. These recommendations cover not only technical aspects but also improving content structure, managing external links, and refining meta tags. This approach significantly enhances SEO effectiveness.
Stages of workSEO audit includes several sequential stages that ensure a comprehensive diagnosis and analysis of all aspects of the website’s performance. Each stage is focused on identifying bottlenecks and forming a clear strategy for their resolution. As a result, you gain a comprehensive understanding of the site’s current state and concrete actions for its improvement:
➤ Preliminary site analysis: initial assessment of the website’s condition, including structure and technical health. This step helps understand which issues are currently hindering effective promotion.
➤ Data collection: software tools are used to analyze the site’s structure, check meta tags, inspect links, and identify potential issues with indexing and mobile adaptation.
➤ Problem identification and analysis: based on the data collection results, specialists analyze the information, identifying technical errors such as load speed issues, 404 errors, etc.
➤ Development of recommendations: specific steps are developed to eliminate issues, improve internal optimization, and fix all errors that affect the site’s effectiveness. A detailed action plan will help achieve noticeable improvements in the shortest possible time.
At the final stage, the client receives a detailed report with recommendations. We provide a comprehensive action plan for fixing errors and improving internal optimization, which can be handed over to developers for implementation to improve the site’s positions in search results.
Why choose usBy working with our studio, you receive not only high-quality SEO site audits but also a number of additional advantages.
Experience and professionalismOur team has many years of experience in conducting SEO audits for various industries, which allows us to effectively solve tasks of any complexity. We know how to achieve high rankings and improve the performance of your online resource.
Individual approachEach project is unique, and we carefully analyze its features before offering the most suitable solutions for optimization and promotion.
Transparency of processesWe provide a complete audit with detailed recommendations for improving the site, so you can hand them over to developers and monitor the implementation of changes to enhance efficiency and rankings in search results.
Affordable priceComprehensive site audit at competitive prices is an important advantage. No hidden fees and guaranteed high-quality services.
Contact for service orderWould you like to order a site audit and receive detailed recommendations for its improvement? Our specialists in Kyiv will conduct a comprehensive analysis, identify errors, and suggest solutions to improve search engine rankings.
Trust the optimization to professionals and take a step towards successful promotion today!