Personal consultation on PPC advertising (Google contextual advertising, display advertising, Shopping Ads, etc.) allows you to evaluate the effectiveness of campaigns, optimize costs and improve conversion rates. We analyze targeting settings, budgets, analytics and give specific recommendations to increase the return on advertising.
You will learn what contextual advertising is, what formats exist, and in which cases they are effective. You will also get answers to all your questions.
Our specialist will explain how to choose an agency or freelancer to customize advertising, what indicators to pay attention to when evaluating their work, how to check reports, and what to require from the performer.
The consultation will help you understand which tactics and strategies in contextual advertising work and which ones can lead to unnecessary costs. For example, what to pay attention to when choosing keywords, setting up targeting, and creating ads.
Businesses will gain a general understanding of how to build an advertising strategy, which channels to use, and how to evaluate campaign results. This will allow them to optimize their budget and get more conversions.
stages of PPC consulting
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Contextual advertising
Contextual advertising is one of the most effective tools for promoting products and services on the internet, helping to reach the target audience when they are actively searching for information related to your offerings. Advertising consulting provides a comprehensive understanding of what PPC (pay-per-click) is, what formats exist, and in which situations their application will be most appropriate.
During the consultation, we will cover:ย
The advantages and disadvantages of search advertising, display advertising,ย ย video advertising, and mobile advertising. The principle of how the advertising auction works, its impact on the cost per click, and the position of the ad. The specifics of optimizing campaigns based on the advertiser’s goals and budget.We will also provide answers to all your questions. This way, you will gain a clear understanding of how contextual advertising works and what steps need to be taken for a successful start.
Navigation in working with contractors and specialistsHow to choose an agency or freelancer for setting up advertising? This is often quite challenging. It’s important not only to set targeting but also to correctly configure the bidding strategy, work with keywords properly, and understand how CTR (click-through rate) and CPC (cost per click) are evaluated.
Our specialist will guide you on what to pay attention to:ย
Experience. How professional is the contractor? How do they work with ย ย ย Google Ads, what methods do they use to increase conversions, and how effectively do they manage the advertising network? Reviews and case studies. What do clients say about the quality of work? What results have been achieved? Reports and analytics. How are the results tracked and analyzed, including positions in search rankings?Knowing these criteria will help you avoid unnecessary spending on services from incompetent specialists and effectively manage the campaign budget.
Analysis of effective and ineffective methodsNot all strategies in contextual advertising are equally successful. A PPC consultation is an opportunity to understand which methods work and which may lead to unnecessary costs. For example, what should you focus on when setting up targeting and creating ads?
Effective methods:
use of geotargeting and demographic targeting for more accurate reach; creation of a landing page that matches user queries; use of ad extensions to add additional information; setting up remarketing to re-engage users; conducting A/B testing to optimize content.Ineffective methods:
ignoring the quality of the ad and its relevance; too broad targeting; lack of regular tests and updates of advertising materials.By learning about best practices and mistakes, you will learn how to build more effective advertising campaigns.
Forming strategic visionA proper strategy is the foundation of successful advertising. During the consultation, we will discuss how to develop a context-based advertising strategy considering all the specifics of your business and target audience. Here are the main points we discuss with every client: 1. Audience analysis โ identifying the needs and interests of customers.
Choosing the right keywords โ selecting relevant and highly competitive queries. Defining campaign goals โ focusing on increasing conversions and ROI (Return on Investment). Setting the budget and bidding strategy โ calculating costs based on goals and bids. Campaign optimization and improvement โ regularly adjusting ads and keywords. Adaptation to changes and testing โ analyzing results and continuous improvement.Thus, the context-based advertising consultation will provide you with all the necessary tools and knowledge for successful promotion of your business in the context and display network. Donโt miss the opportunity to get professional recommendations and book a consultation today to take your advertising campaigns to the next level!