Keyword research
Keyword research is the process of analyzing and selecting the right search queries to attract your target audience. We use professional tools like Serpstat, Ahrefs, and Google Ads to find and group keywords.
Keyword research helps attract targeted visitors to the website. Properly selecting keywords that align with the audience’s interests increases the likelihood of appearing in search results. This, in turn, leads to a rise in organic traffic and better positioning in the SERP.
Semantics directly impact the conversion rate. When search queries match the interests of the target audience, the likelihood of making purchases increases. Therefore, correctly building the semantic core not only helps attract but also retain customers.
Optimizing the website structure and meta tags based on collected keywords significantly enhances SEO. This approach increases the chances of successful ranking in search engines. As a result, your website becomes more visible and appealing to users.
Using the right keywords helps reduce advertising expenses. Once the website starts generating organic traffic, the need for paid advertising decreases. This allows the budget to be redirected toward other marketing initiatives.
stages of seo at the website development stage
To keyword research, we use tools like Serpstat, Ahrefs, and Google Keyword Planner. These services help find a complete list of relevant keywords, considering their search volume, competition, and commercial potential.
It studies which key queries the main competitors rank for. This allows you to identify additional opportunities for attracting traffic and determine which queries need to be included in the semantic core.
It investigates queries that have high potential but are not yet covered by the site. Based on this, it is determined which new landing pages need to be created or which existing pages need to be optimized.
The resulting key queries are grouped by individual URLs or tags, and are also distributed by language versions of the site (if the site is multilingual). This ensures the correct distribution of queries between pages and prevents internal competition between them.
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Creating a semantic core
A keyword research represents a set of keywords and phrases that serve as the foundation for developing an SEO optimization and website promotion strategy. Creating a semantic core is an important step in promotion, as the correct choice of search queries directly determines how much traffic the website will generate. The more accurately the keywords are selected, the higher the chances of improving the website’s ranking. It is also important to consider how search queries influence conversion, as they are what drive users to the website and can change their purchase decision.
Our services for creating a semantic coreCreating a semantic core is the first and one of the most important stages in the SEO optimization process, helping to create a foundation for effective website promotion.
Niche and business analysisThe initial stage involves thorough market research, competitor analysis, and understanding the target audience. This helps identify features that will assist in selecting the most relevant keywords for promotion.
Keyword collectionWe analyze queries with varying frequencies to cover a wide range of users interested in your product or service. The frequency of queries plays an important role in selecting the most optimal phrases.
Filtering irrelevant queriesDuplicates are removed to exclude excess information and focus on key phrases that will accurately lead to targeted traffic.
Semantic clusteringGrouping keywords by pages and categories on the website. This is an important step in creating targeted content that effectively answers user queries and increases the chances of conversion.
Website structure optimizationBased on the collected data during website promotion, recommendations are provided for creating new pages to expand the website structure, optimizing meta tags and content to improve page visibility in the SERP and increase organic traffic.
Stages of workThe process of developing a semantic core is a comprehensive approach that covers all aspects necessary for effective SEO promotion of the website.
➤ Market research. We determine business needs and analyze the market. Understanding the current situation helps in forming the right promotion strategy.
➤ Keyword collection. We select queries that can be useful for your business. We include both high-frequency and more specific queries to ensure flexibility in the SEO strategy.
➤ Competitor analysis. We study competitors, identify the keywords they use, and find out which queries bring their site to the top of search results.
➤ Clustering. We distribute search queries across target pages of the website so that each page answers specific audience queries.
➤ Handover to the client. We provide the client with the completed semantic core for further SEO promotion and website optimization.
Thus, the semantic core creation service helps to develop an effective website structure based on thorough analysis and precise keyword selection.
Our competitive advantagesWhy should you choose our company for semantic core development? It’s simple: working with professionals is a guarantee of quality results and long-term success.
Experience and professionalismOur team has been working with SEO promotion for many years, and our expertise in analyzing and creating semantic cores allows us to achieve successful results for any project.
Individual approachEach project is unique, and the approach to semantic core development is tailored to the specific goals and objectives of the client.
Effectiveness guaranteeMaximum relevance of the queries guarantees high results in search rankings and an increase in organic traffic.
Transparency of workThe client receives a table with URLs containing the semantic core for further use in SEO promotion. All other tasks are not included in this stage.
How to order semantic core developmentOrdering semantic core development is easy and quick: just fill out the application on our website, providing your contact details. Our manager will contact you shortly to offer a consultation on search optimization and help you choose the best solutions for your website.
The cost of the service depends directly on the volume of work and project complexity, but we offer flexible rates. We operate across all of Ukraine, including Kyiv. We guarantee high-quality analytics and semantic core selection for successful promotion. Don’t miss the opportunity to purchase a service that will help you sell more and achieve high rankings in search engines!