Job promotion
Job promotion is a systematic way to attract candidates through digital channels such as Google, Meta, LinkedIn, and Telegram. We set up advertising campaigns taking into account the specifics of the vacancy, candidate requirements, and geography, using relevant ad formats and targeting capabilities of each platform. This approach allows effective budget management, testing advertising messages, and scaling hiring without dependence on job platforms.
Advertising is shown to people who are either actively looking for a job or potentially ready to change their position. As a result, you receive contacts of candidates with genuine interest, not just clicks or impressions.
Campaigns are set up taking into account the position, experience, location, and professional characteristics. This helps minimize irrelevant applications and focus on candidates who meet the job requirements.
Promotion is based on data and analytics, not assumptions. The budget is allocated across channels and formats that actually generate leads, with the ability to quickly adjust spending.
Advertising campaigns start working immediately after launch. The first applications come in within the first few days, which is especially important for urgent or high-volume hiring.
stages of job promotion
At this stage, we clarify hiring goals, candidate requirements, geography, and specialist level. Based on this data, we select the optimal advertising platforms (Google, Meta, LinkedIn, Telegram) and build an overall job promotion strategy.
We analyze the labor market, competing vacancies, and candidate behavior. We identify key search queries, interests, professional characteristics, and factors that influence candidates’ decisions to apply.
We build the campaign structure based on the platform, ad format, and vacancy type. Budgets are allocated, testing logic is defined, and targeting is set up for different audience segments.
We create ad copy and provide recommendations for visual materials or videos. After approval, we launch advertising campaigns and check the accuracy of settings and application tracking.
We analyze campaign performance and adjust targeting, formats, and messages. Based on the collected data, we optimize budgets and, if needed, scale hiring within the selected channels.
trusted by companies (clients)
Leave your phone number and our specialist will contact you for a quick and free consultation. We will analyze your website, give practical advice on SEO, advertising and improving visibility on the Internet. The solution to your problems is already in touch!
Job advertising for fast candidate acquisition
When a vacancy remains open for weeks, the problem is rarely the market. More often, it depends on the method of search. Candidates do not spend hours on job boards — they search, scroll, and respond between tasks. That is why advertising open positions has ceased to be just a supplement to the HR process and has become a separate tool for attraction.
Job advertising is the promotion of open positions across digital channels where candidates are already present: in Google search, social networks, professional platforms, and messengers. The seomarket team sets up campaigns on Google, Meta, LinkedIn, and Telegram, focusing not on impressions or clicks, but on real candidates and leads with contacts and readiness to respond.
Importantly, we approach the process systematically. Each campaign is built on an analysis of the vacancy, candidate persona, and geography. This allows for effective budget management, testing different messages, and scaling recruitment without depending on job platforms.
Job advertising on Google Ads
Google is the first place people go with a clear intent. Queries like “driver job Kyiv,” “remote marketer,” or “warehouse job Lviv” already contain the answer to the question of who they are looking for.
Job advertising on Google works through search ads that appear exactly at the moment of the query. A candidate does not come across an offer by chance — they are actively looking for it. Campaigns are set up taking into account mass and urgent openings, local hiring, and the specifics of the position.
Google Search Ads for vacancies work best for mass positions, urgent requests, and local hiring. Contextual job advertising on Google allows for a steady flow of relevant candidates, while analytics shows which keywords and formats work best. This channel integrates perfectly with other digital promotion tools, including SEO and contextual advertising.
Job advertising on Facebook and Instagram
Not all candidates actively search for a job. Many are ready to change positions but do not enter queries in Google. This is where job advertising on Facebook and Instagram comes into play.
Meta Ads allows targeting offers based on interests, behavior, experience, geography, and employment type. Ads appear in the feed, Stories, or Reels, where users spend time daily. The formats are short, visual, with a clear message and a simple action — submit an application.
Leads for vacancies through Facebook are collected via built-in forms or redirects to a landing page. Advertising in Stories and Reels provides wide reach and works well with passive candidates. Additionally, Meta allows testing multiple creative variations simultaneously and tracking which generates more responses.
Job advertising on LinkedIn
LinkedIn is a platform where professional identity comes first, and users come not just to pass the time, but to maintain their professional image and development.
Job advertising on LinkedIn is focused on precisely reaching the right profile, allowing maximum candidate relevance.
LinkedIn Job Ads make it possible to show announcements to specialists by job title, experience level, industry, company, and key skills. Thanks to Lead Gen forms, a candidate can leave their contact information in just a few clicks, saving HR time and improving lead quality.
Job title targeting allows effective work with managers, IT specialists, B2B professionals, and executive roles. This means you get contacts of those who truly meet your requirements, not random candidates.
Additionally, LinkedIn allows combining job advertising with content campaigns and employer branding, making the channel even more effective for attracting mid- and senior-level specialists. This is an ideal option for those who value quality responses and want to see results in the form of real candidates ready for interviews.
Job advertising on Telegram
Telegram has long ceased to be just a messenger. For many users, it is a primary source of news, jobs, and professional communities. Job advertising on Telegram works through several formats:
➤ Telegram Ads,
➤ placement in thematic channels,
➤ integrations in bots,
➤ native posts.
Ads appear naturally, often in the form of posts or messages with direct contact, which shortens the candidate’s path from viewing to applying. This is especially important for passive users who are not actively looking for a job but may respond to an interesting offer at a convenient time.
Advertising in Telegram channels is effective for a young and active audience, startups, IT sectors, and fast-growing industries where response decisions are made quickly. Telegram allows testing different ad formats, quickly changing messages, and tracking what works best.
In addition, the channel provides the ability to combine targeted advertising with interactive bots, surveys, or short application forms, significantly increasing the chances of attracting relevant candidates and obtaining direct contact without extra steps. This makes Telegram a powerful tool for fast and systematic recruitment.
Why you should order job advertising from seomarket
In recruitment, what matters is not the number of launched ads, but a well-thought-out system for attracting candidates. The seomarket team works so that each campaign delivers real contacts of people ready to respond. The main advantages of our approach:
➤ Focus on candidates, not traffic. We do not chase impressions — each click has the potential to become a real response.
➤ Experience with various directions and job levels. From mass vacancies to IT specialists and executive roles — we know how to attract the right people.
➤ Lead cost optimization. Campaigns are data-driven: we test messages, formats, and targeting to ensure spending delivers maximum efficiency.
➤ Transparent analytics. You always see how the campaign performs, which sources generate leads, and where results need to be strengthened.
➤ Channel selection for specific tasks. Not “everything at once,” but the right tool for each type of candidate and position.
➤ Scalability and integration. The approach easily combines with other digital tools — from performance marketing to analytics — and allows scaling recruitment without chaos.
Such campaigns work systematically, save HR time, and help fill positions faster than standard job board postings.
Order job advertising
When you need to fill open positions quickly and without unnecessary noise, advertising becomes a tool that truly works. Contact seomarket to discuss the campaign format, channel selection, and a quick start.
We set up campaigns so that the first candidates appear immediately after launch, while the recruitment process remains controlled and clear. This saves time, improves the quality of responses, and allows HR specialists to focus on communicating with genuinely interested candidates, rather than on endless searching.