GTM setup

GTMsetup

Setting up GTM (Google Tag Manager) is about creating a convenient system for implementing and managing tags without the need to interfere with the site code. This allows you to quickly set up analytics, test hypotheses, and adjust your marketing strategy without involving developers.

cost
from10.000UAH
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key benefits of setting up GTM
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simplifying tag management

GTM setup allows you to efficiently manage tags on the website without editing the code. This improves data collection, event tracking, and marketing performance, which contributes to a rapid increase in the effectiveness of your digital campaigns.

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accurate analytics and action tracking

With GTM setup, you can track customer actions in detail, including product views and adding items to the cart. This allows you to measure advertising effectiveness more precisely and increase conversions in the online store.

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flexibility in configuring marketing tools

Using GTM allows you to set up flexible triggers and variables for more detailed data collection. This helps fine-tune goals, analyze user behavior, and adapt marketing strategies to improve results.

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time savings on implementing changes

With GTM, you can quickly make changes to tag settings and tracking scripts without the need for programming. This enables you to respond promptly to changes and optimize marketing efforts with minimal time investment.

GTM setup steps

GTM setup steps
1. Integration with the site and GA4

We configure Google Tag Manager for effective tag management and correct collection of analytical data.

2. Setting up event tags and triggers

We identify key events, create triggers and variables for automated tracking of important user interactions.

3. Conversion and micro-conversion tracking

We set up tracking for both primary and secondary conversions, which allows us to get a more complete picture of user behavior.

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15+ years in promotion
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1000+ completed projects
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40+ top experts
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Premier Partner Google 2025

trusted by companies (clients)

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ПриватБанк
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Дія
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Київстар
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Reserved
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Будинок Іграшок
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Цитрус
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Socar
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Shell
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Varus
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Аптека Низьких Цін
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Vichy
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La Roche-Posay
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Lancome
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Maybelline
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Loreal Paris
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Mercedes-Benz
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Bentley
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Volvo
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Estro
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Bob Snail
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Kasta
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    GTM configuration

    GTM configuration

    Google Tag Manager is a free tool from Google that simplifies tag management on a website without the need to edit code. The GTM tag manager allows you to add and modify tags for digital analytics, conversion tracking, event tracking, and other marketing purposes.

    Benefits of using GTM:

    ➤ Simplified event setup in GTM without modifying the website code.
    ➤ Integration with analytics, including Google Analytics and advertising platforms.
    ➤ Increased digital marketing efficiency through quick updates.
    ➤ Flexible GTM triggers and variables for detailed data collection.
    ➤ Improved remarketing setup and script management without the risk of damaging the website.

    A tool like goal configuration through GTM significantly speeds up the implementation of analytics and marketing solutions.

    Our GTM setup services

    We offer comprehensive services for configuring events in Google tools, allowing you to efficiently manage tags and analytical data on your website.

    1. Account creation and setup

    We register a GTM account, create a tag container, integrate it with your website, and configure access for your team.

    2. Tag manager configuration and marketing tag implementation

    We set up tags for conversion tracking, event identification, remarketing, and other key metrics.

    3. Trigger and variable configuration

    We configure GTM variables and triggers for precise event management and data collection.

    4. E-Commerce Setup

    We implement advanced tracking of events, product page views, and other key metrics for online stores.

    5. Testing and Debugging

    We use tag debugging mode to verify the correct operation of all tags and triggers before launch, resolving any potential issues.

    With properly configured tools, your marketing will become more effective, and web analytics more accurate and transparent.

    Work process with us

    To ensure the integration process is as efficient as possible, we follow a clear action plan:

    ➤ Client needs analysis. We define goals, tasks, and the optimal data management approach.
    ➤ Implementation planning. We develop a detailed management system plan and its integration with your services.
    ➤ Execution and setup. We integrate and test the system, ensuring the proper functioning of digital analytics and other elements.
    ➤ Staff training. If needed, we train your team on the basics of working with GTM and script management for future independent tag management.

    Upon completion, you receive a fully configured system that enables effective management of analytics and advertising data.

    Advantages of working with us

    Our approach combines:

    ➤ Experience and professionalism: our team has extensive experience in setting up GTM and analytics tools for various projects.
    Personalized approach: we consider the specifics of your business and offer solutions that best meet your needs.
    ➤ Support and consulting: we assist clients at every stage and even after project completion.
    ➤ Quality assurance: we ensure the proper functioning of marketing automation and tag configuration.

    Partnering with us means confidence in accurate analytics and effective campaigns. We help optimize processes, save time, and achieve high results.

    How to order GTM setup

    Setting up Tag Manager involves a few simple steps to prepare a personalized offer:

    ➤ Contact us. Fill out the contact form or call the provided phone number.
    ➤ Project discussion. We will reach out to you to discuss your needs and goals in detail.
    ➤ Commercial proposal. After analyzing your requirements, we will prepare a personalized proposal with timelines and cost estimates.
    ➤ Contract signing. We finalize all necessary documents and begin the work.

    Pixel setup, goal configuration, script management, and campaign efficiency—all of this can be under your control with Google Tag Manager!

    Conclusion

    E-commerce setup in GTM simplifies tag management and data collection on your website. With this manager, you can track marketing and analytics metrics, improving your digital marketing strategy. E-commerce setup enables precise tracking of customer actions and enhances conversions. Contact us to achieve the best results!

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