A Google Ads audit is an in-depth analysis of your advertising account that helps you evaluate campaign performance, find weak spots in your settings, and improve your ad budget usage. It identifies ineffective ads, duplicate queries, and opportunities to increase CTR and conversions.
A Google Ads audit allows you to identify inefficient spending. Through thorough analysis, unnecessary expenses can be reduced, and the campaign budget can be reallocated to the most effective channels. This leads to more efficient use of funds and overall improvement in performance.
A well-executed audit of your Google Ads campaigns helps uncover bottlenecks that hinder users from taking desired actions. Optimizing strategies and keywords leads to increased conversions and better customer engagement.
A context advertising audit includes a thorough review of the ad copy. Checking its relevance and appeal helps create more compelling offers. As a result, high-quality ads increase click-through rates (CTR) and improve overall performance.
Effective targeting is a key element of a successful ad campaign. A Google Ads audit allows you to assess current settings, identify new audience segments, and optimize reach, ultimately leading to better engagement with potential customers.
Google Ads audit stages
We analyze the correct choice of bidding strategies, targeting, ad groups, and keywords to improve performance.
We investigate budget allocation, identify inefficient expenses, and look for ways to optimize their use.
We identify weak points in campaigns that reduce profitability and offer specific ways to improve them.
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Google Ads audit
If you are already running campaigns in Google Ads, you have probably wondered more than once: is your advertising working at full capacity? A Google Ads audit will provide an answer to this question. It is not just a review of your advertising efforts, but a detailed analysis aimed at identifying both weaknesses and opportunities for optimization to improve results.
Why do you need an ad campaign audit? Regular audits of Google AdWords campaigns help significantly reduce advertising costs, increase ROI (Return on Investment), and ensure that business goals are met. Without such checks, you might overlook moments that, although requiring small changes, could lead to significant improvements in the long run.
Professional ad campaign auditWe conduct a comprehensive audit of your contextual advertising, thoroughly examining all aspects of the campaign. We carefully analyze the account structure, the effectiveness of keywords, the quality of ads, and evaluate targeting settings and bidding strategies:
➤ Account structure analysis: We analyze the placement of campaigns, ad groups, and keyword relevance. Everything must be well-structured to ensure that the contextual ads meet their goals.
➤ Keyword effectiveness evaluation: We study metrics like CTR (Click-Through Rate), conversion rate, and CPC (Cost per Click) to understand which keywords are performing best and which ones require changes or removal.
➤ Ad review: We assess the relevance of the ad text and headlines, as well as the effectiveness of ad extensions, to ensure they capture the attention of the target audience and enhance clickability.
➤ Targeting settings analysis: We evaluate geographic, demographic, and time-based targeting to ensure precise audience reach. We also analyze the possibility of using remarketing to re-engage users who have already shown interest in your product.
➤ Bidding strategy evaluation: We apply a working model that helps select the most appropriate bidding strategies to achieve your goals and maximize results in ad campaigns.
➤ Landing page review: Even if ads generate interest, a poorly optimized landing page can result in low conversions. Therefore, we check the relevance and usability of landing pages.
We also verify analytics settings. Correct setup of analytics systems is essential for accurate tracking of ad campaign results and making informed decisions.
Stages of the audit processThe first step in conducting an audit is gathering information. We gain access to advertising accounts and analytical data for a comprehensive analysis. Next, we proceed with the analysis, examining all aspects of the ad campaigns using specialized tools and methodologies. Afterward, we prepare a detailed report that identifies problems, strengths, and improvement recommendations. Finally, we schedule a call to discuss the results, answer any questions, and plan further steps.
Why you can trust usOur specialists have extensive experience with various types of advertising, including search ads, display ads, mobile ads, video ads, and shopping ads. We thoroughly analyze the campaign budget and study key quality metrics. Our individualized approach to each project ensures we account for the unique features of your business, while transparency and reporting keep our clients informed throughout every stage of the process.
How to order a contextual advertising audit from usContact us and provide access to your advertising accounts and analytical systems. Within the agreed timeframe, we will prepare a report that will give you insights into the weak points of your advertising strategy. Whether it’s optimizing a campaign or revising the structure of your advertising budget, our recommendations will help you reach the next level. Based on the report, you can implement the changes yourself or delegate the tasks to our specialists for the best results.