Goal configuration

Data analysis is critically important for online stores, as it allows tracking the effectiveness of advertising and sales while optimizing processes to increase conversions. This enables informed decision-making and enhances dynamic remarketing, improving the user experience.

Setting goals in Google Analytics helps track key actions such as purchases, form submissions, and clicks on important buttons. Implementing e-commerce tracking allows monitoring transactions and revenue, providing a complete picture of the store’s performance.

Our services

We offer two levels of e-commerce setup for your online store: standard and advanced.

Standard e-commerce setup

Basic transaction and revenue tracking allows you to see key metrics such as the number of purchases, total revenue, product items, and other important indicators. Setting up events in Google Analytics is ideal for small and medium-sized businesses that need to track basic performance metrics.

Advanced e-commerce setup

With Google Analytics 4, we provide a deeper analysis of user behavior. This includes setting up custom events, tracking purchases, sales funnels, and analyzing transitions between purchase stages. This allows you to gain insights into every step of the user journey, from clicking on a product to completing a purchase.

Integration with Google Tag Manager

To simplify event setup without modifying the website code, we integrate Google Tag Manager. This enables easy addition and configuration of various events in Google Analytics, including transaction tracking, clicks, and other actions, without the risk of errors when changing the site code.

Reporting setup

Using intuitive analytical dashboards, we create reports that make it easy to track key business metrics: ROI, conversions, revenue, and other important data. We provide reports and behavioral analysis, giving you a complete understanding of how users interact with your website.

Work stages

Every project requires an individual approach, and Google Analytics setup is no exception. We analyze your business to offer an effective solution for the successful e-commerce operation of your online store.

1. Requirement analysis

Before starting the setup, we analyze your project and identify key metrics such as price, conversion, transaction tracking, and other important indicators. This allows us to propose effective solutions tailored to your business needs.

2. Event and parameter setup

At this stage, we add UTM tags and configure events in Google Analytics to track user actions such as clicks, adding products to the cart, and completing purchases. We also integrate goals to monitor crucial events, including purchases and visits to target pages.

3. Testing and debugging

We conduct testing to verify data accuracy. Once we ensure everything is functioning correctly, we set up systems for tracking purchases and proper data transmission.

4. Report delivery and training

Finally, we provide you with ready-made reports, explain how to use the collected data effectively, and conduct training on e-commerce analytics. Additionally, we configure CRM integration for enhanced data processing.

Advantages of working with us

Partnering with us ensures the precise implementation of Google Analytics, tailored to your business needs. We offer a comprehensive approach that enables effective analytics setup, event tracking, and data-driven decision-making for business growth:

➤ Analytics experts. With experience implementing analytics for dozens of projects, we can accurately configure Google Analytics to meet any business requirements.
➤ Accurate data transmission. We guarantee data accuracy, which is crucial for proper analysis and decision-making in commerce.
➤ Flexibility and integration. We provide integrations with various systems, including CRM, advertising platforms, and other tools for precise analytics.
➤ Support and consulting. After setup, we offer ongoing support and consultations, helping you optimize Google Analytics usage and maximize the value of your data.

Working with us ensures seamless analytics integration and continuous support at every stage for maximum efficiency in your sales process.

How to order setup

To start working with maximum efficiency, follow these steps:

➤ Submit a request. Fill out the form on our website with your contact details, and we will provide a free consultation to discuss your goals and objectives for setting up e-commerce or standard event tracking.
➤ Project analysis. We identify key business metrics such as pricing, conversion rates, and transaction tracking to configure Google Analytics for accurate data monitoring and analysis.
➤ Setup and testing. We configure events, goals, and integration with Google Tag Manager via Data Layer to ensure precise data tracking. The system undergoes thorough testing to verify data accuracy and processing.
➤ Receive results. After completion, we provide a report, explain how to utilize analytics for business improvement, and conduct training on goal tracking, purchase monitoring, and other user events.

Setting up Google Analytics events requires a meticulous approach and attention to detail. Our team of professionals ensures a complete process, from configuration to reporting and data analysis.

Don’t miss the opportunity to optimize your Google Analytics and make your analytics more precise and valuable!