Goal configuration
Setting goals means identifying key user actions on your site (filling out a form, clicking a button, making a call, etc.) and tracking them correctly. This helps you accurately measure the effectiveness of your advertising campaigns and make data-driven decisions.
Setting goals in Google Analytics allows tracking the most important user actions, such as purchases and clicks on key site elements. This enables real-time analysis and improvement of conversions.
With advanced Google Analytics setup and the implementation of e-commerce tracking, it is possible to track all transactions and revenues in detail. This helps not only to analyze user behavior but also to adjust the sales strategy.
Google Tag Manager and event setup allow precise tracking of user actions on the site, from clicks to purchases. This helps make informed decisions, improving business results.
Our experts will ensure the setup and integration of Google Analytics for accurate analysis of all metrics. After the setup is complete, we will provide training so you can make the most of analytics to grow your business.
stages of goal setting
We help you identify key success indicators that will be used to evaluate marketing effectiveness.
We configure goal tracking in GA4 and link it to Google Ads to optimize advertising campaigns based on real data.
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FAQ
A goal tracks a completed user action, such as a purchase or subscription. An event tracks individual interactions, such as a button click or video view. Goals can be based on events but cover more comprehensive analysis tasks. We will help set them up correctly.
In Google Analytics, events are set up through Google Tag Manager or manually using code. You need to define parameters like category, action, label, value, and check their functionality through reports. GA4 uses flexible event settings without predefined categories.
In GA4, events are created automatically or manually through tag settings in Google Tag Manager. In the Google Analytics 4 interface, you can set up custom events in the «Event Settings» section. To do this, you need to specify the parameters and conditions to activate them.
In Universal Analytics, events are found in the «Behavior» → «Events»section, where all user interactions with the site are displayed. In GA4, events are available in the «Reports»→ «Events»section or in real-time mode. You can also easily check the data through the Google Tag Manager debugger to verify event tracking setup and ensure accuracy.
To add an event, you can use Google Tag Manager by setting up triggers and variables, or manually implement the code on the site. In GA4, it can be configured in the analytics settings without changing the code. This allows for flexible event tracking setup without needing to modify the site’s code, simplifying the configuration process.
An event is any user action that is not related to page loading. This can include a click, form submission, video view, or file download. In GA4, events are the primary method of collecting data about interactions.
Setting goals in Google Analytics
Data analysis is critically important for online stores, as it allows tracking the effectiveness of advertising and sales while optimizing processes to increase conversions. This enables informed decision-making and enhances dynamic remarketing, improving the user experience.
Setting goals in Google Analytics helps track key actions such as purchases, form submissions, and clicks on important buttons. Implementing e-commerce tracking allows monitoring transactions and revenue, providing a complete picture of the store’s performance.
Our services
We offer two levels of e-commerce setup for your online store: standard and advanced.
Standard e-commerce setup
Basic transaction and revenue tracking allows you to see key metrics such as the number of purchases, total revenue, product items, and other important indicators. Setting up events in Google Analytics is ideal for small and medium-sized businesses that need to track basic performance metrics.
Advanced e-commerce setup
With Google Analytics 4, we provide a deeper analysis of user behavior. This includes setting up custom events, tracking purchases, sales funnels, and analyzing transitions between purchase stages. This allows you to gain insights into every step of the user journey, from clicking on a product to completing a purchase.
Integration with Google Tag Manager
To simplify event setup without modifying the website code, we integrate Google Tag Manager. This enables easy addition and configuration of various events in Google Analytics, including transaction tracking, clicks, and other actions, without the risk of errors when changing the site code.
Reporting setup
Using intuitive analytical dashboards, we create reports that make it easy to track key business metrics: ROI, conversions, revenue, and other important data. We provide reports and behavioral analysis, giving you a complete understanding of how users interact with your website.
Work stages
Every project requires an individual approach, and Google Analytics setup is no exception. We analyze your business to offer an effective solution for the successful e-commerce operation of your online store.
1. Requirement analysis
Before starting the setup, we analyze your project and identify key metrics such as price, conversion, transaction tracking, and other important indicators. This allows us to propose effective solutions tailored to your business needs.
2. Event and parameter setup
At this stage, we add UTM tags and configure events in Google Analytics to track user actions such as clicks, adding products to the cart, and completing purchases. We also integrate goals to monitor crucial events, including purchases and visits to target pages.
3. Testing and debugging
We conduct testing to verify data accuracy. Once we ensure everything is functioning correctly, we set up systems for tracking purchases and proper data transmission.
4. Report delivery and training
Finally, we provide you with ready-made reports, explain how to use the collected data effectively, and conduct training on e-commerce analytics. Additionally, we configure CRM integration for enhanced data processing.
Advantages of working with us
Partnering with us ensures the precise implementation of Google Analytics, tailored to your business needs. We offer a comprehensive approach that enables effective analytics setup, event tracking, and data-driven decision-making for business growth:
➤ Analytics experts. With experience implementing analytics for dozens of projects, we can accurately configure Google Analytics to meet any business requirements.
➤ Accurate data transmission. We guarantee data accuracy, which is crucial for proper analysis and decision-making in commerce.
➤ Flexibility and integration. We provide integrations with various systems, including CRM, advertising platforms, and other tools for precise analytics.
➤ Support and consulting. After setup, we offer ongoing support and consultations, helping you optimize Google Analytics usage and maximize the value of your data.
Working with us ensures seamless analytics integration and continuous support at every stage for maximum efficiency in your sales process.
How to order setup
To start working with maximum efficiency, follow these steps:
➤ Submit a request. Fill out the form on our website with your contact details, and we will provide a free consultation to discuss your goals and objectives for setting up e-commerce or standard event tracking.
➤ Project analysis. We identify key business metrics such as pricing, conversion rates, and transaction tracking to configure Google Analytics for accurate data monitoring and analysis.
➤ Setup and testing. We configure events, goals, and integration with Google Tag Manager via Data Layer to ensure precise data tracking. The system undergoes thorough testing to verify data accuracy and processing.
➤ Receive results. After completion, we provide a report, explain how to utilize analytics for business improvement, and conduct training on goal tracking, purchase monitoring, and other user events.
Setting up Google Analytics events requires a meticulous approach and attention to detail. Our team of professionals ensures a complete process, from configuration to reporting and data analysis.
Don’t miss the opportunity to optimize your Google Analytics and make your analytics more precise and valuable!