A Google Analytics audit is a comprehensive process of checking and analyzing the settings of the web analytics system to evaluate the accuracy and completeness of the collected data. The audit of Google Analytics settings helps identify errors and improve the performance of analytical tools. Why is this important? Because proper setup of Google Analytics is the foundation for making informed business decisions, optimizing marketing strategies, and enhancing the user experience. Such an audit helps increase conversions, reduce bounce rates, and improve the overall effectiveness of digital marketing.

We offer a wide range of services to ensure your web analytics operates at full capacity and delivers maximum value to your business.

We assess how correctly tools like Google Tag Manager, Google Analytics, and others are integrated into your website. We also verify the proper installation and configuration of UTM tags to ensure accurate traffic tracking.

We focus on traffic filtering, excluding internal and spam traffic, so that only relevant and accurate data is collected for analysis.

This is a crucial step for accurately measuring performance, as tracking events and setting up goals are the key ways to measure KPIs (Key Performance Indicators).

We check and configure the connection between analytics systems and other tools, such as Google Ads, Search Console, and CRM, to ensure end-to-end analytics and enhance the accuracy of marketing decisions.

We study metrics like bounce rates, session depth, and time on site to identify areas for improving usability and user experience. This helps optimize the sales funnel and increase the effectiveness of retargeting campaigns.

The audit process is divided into several stages:

➤ Information gathering – We gain access to analytics systems and additional tools for in-depth analysis.
➤ Conducting the analysis – We examine all aspects of system setup and performance using specialized tools and methodologies.
➤ Report preparation – We prepare a detailed report outlining identified issues and recommendations.
➤ Discussing the results – We answer all your questions and plan the next steps.

As a result, you will receive a thoroughly worked-out analysis that will help build a successful marketing strategy.

With years of experience in digital marketing and web analytics, we are able to conduct GA 4 audits at a high level and solve tasks of any complexity. We carefully consider the specifics of each business, tailoring recommendations to meet the client’s unique goals and needs. Additionally, we prioritize transparency—explaining every action we take and providing clear, understandable reports. Our approach is comprehensive, starting from goal setup and event tracking, all the way through integration with CRM systems and creating effective dashboards for monitoring key performance indicators.

To order an audit of your analytics, simply fill out the contact form or reach out to us by phone. Provide the necessary access to your analytics systems for the analysis. Within the agreed-upon timeframe, we will prepare recommendations, based on which you can implement the necessary changes.

Don’t miss the opportunity to optimize your Google Analytics settings to increase your ROI (return on investment) and enhance the overall effectiveness of your marketing campaigns!