Analytics is an integral part of successful e-commerce. Tools like Google Analytics help effectively track key metrics, including conversion rates, user behavior, and optimize the sales funnel.

So, what role does Google Analytics play in e-commerce? Specifically, setting up e-commerce in Google Analytics allows for deeper analysis of sales analytics, improving the performance of your online store. This includes tracking transactions, analyzing purchase data, and using UTM tags for more accurate tracking of marketing efforts.

Our e-commerce setup services in Google Analytics

We offer comprehensive e-commerce setup services to optimize business processes and improve the performance of your online store.

Analytics system audit

Before starting, we conduct an audit of your analytics system, identify any issues, and improve the integration with your CRM. This will enhance data accuracy and optimize your analytics performance.

Standard e-commerce setup

As part of this service, we will implement basic transaction tracking, collect data on revenue, number of purchases, and sales reports. The standard e-commerce setup will allow you to accurately analyze which products customers are purchasing and which pages are leading to sales.

Advanced e-commerce setup

We will configure advanced e-commerce tracking to monitor user behavior at every stage of the purchase process. You will be able to see viewed products, items added to the cart but not purchased. This will help analyze the sales funnel and identify reasons for customer drop-off.

Integration with Google Tag Manager

To simplify tag management and event data tracking on your site, we will offer integration with Google Tag Manager. This solution allows for the quick addition and updating of tags without changing the site’s code. GTM significantly streamlines setup and A/B testing, increasing flexibility in working with data.

Reporting setup

Creating custom analytical dashboards for visualizing key metrics allows you to track important data and analyze the effectiveness of your online store. Setting up KPI monitoring will help you quickly evaluate results and make timely decisions.

Stages of working with us

We offer to set up e-commerce analytics through a structured process that includes all the key stages for effective optimization of Google E-commerce.

Client needs analysis

At the first stage, we analyze your business, define key metrics, and create custom user segments. This helps understand which data is crucial for evaluating ROI, the effectiveness of marketing campaigns, and the sales funnel.

Development of implementation plan

We develop a detailed plan that includes setting up analytics, integrating with other services, and strategies for retargeting. The plan helps avoid mistakes and ensures that deadlines are met.

Implementation and configuration

We begin implementing e-commerce analytics. We use Google Tag Manager for accurate data tracking and configure dynamic remarketing to increase conversions.

Testing and debugging

Before the launch, we test the system to ensure that data collection in Google Analytics is functioning correctly. This helps eliminate errors and ensures that e-commerce and sales data are analyzed accurately.

Staff training

We train your team on how to work effectively with analytics, data analysis, and using reports to boost sales. This enables you to independently manage the system and leverage its full potential.

How to order e-commerce setup in Google Analytics

To get started with an optimized and efficient e-commerce analytics system, follow these steps:

➤ Submit a request: fill out the form on our website with your contact details. We will provide a free consultation to discuss your e-commerce tracking goals and setup needs.
➤ Project analysis: we identify key business metrics such as conversion rates, transaction tracking, and user behavior to configure Google Analytics for accurate data collection.
➤ Setup and testing: we configure events, goals, and integration with Google Tag Manager via Data Layer to ensure precise tracking. A thorough testing phase guarantees accurate data transmission.
➤ Results and training: after completion, we provide reports, explain how to use analytics effectively to improve business performance, and train your team on goal tracking, purchase monitoring, and user event analysis.

Setting up Google Analytics e-commerce tracking requires a meticulous approach and attention to detail. Our team of professionals ensures a full-cycle implementation, from configuration to reporting and data analysis.

Don’t miss the opportunity to optimize your Google Analytics setup and make your analytics more accurate and insightful!

How to order our services

To order e-commerce setup, follow a few simple steps:

➤ Contact us. Fill out the feedback form or call the specified phone number. Our managers will answer all your questions and help you choose the right services.
➤ Project discussion. We will contact you for a detailed discussion of your needs regarding goal setup.
➤ Commercial proposal. After analyzing your requirements, we will prepare an individual proposal with the specified timeframe and cost of our services.
➤ Contract signing. We will prepare all the necessary documents and begin the work.

By following these steps, you can quickly and cost-effectively set up analytics and improve the conversion rate of your online store.

Conclusion

Proper Google e-commerce and competent analytics setup with Google Analytics are the keys to the success of any online store. We offer a full range of services for analytics setup and optimization, including e-commerce, from auditing to custom reports. This helps you effectively track transactions, increase conversions, and boost profits.