A technical assignment (TA) for a copywriter is a document containing detailed instructions and requirements for the text being created. It outlines the goals, objectives, target audience, structure of the text, volume, keywords, writing style, grammar, and other important aspects necessary for writing quality and effective content. A well-written technical assignment for the copywriter helps to avoid misunderstandings, ensures the final text meets the client’s expectations, and significantly increases work efficiency.

A well-structured technical assignment (TA) for SEO copywriting significantly simplifies the task of creating high-quality content and allows for control over essential SEO parameters (keyword density, uniqueness, and optimal text length). Clear instructions help the copywriter create a well-written informational text.

Our TA service for copywriters includes a complete set of necessary steps to create quality content. Before starting the work, we thoroughly discuss the goals and objectives with the client to determine whether the content should be informational, entertaining, or sales-oriented. This directly affects the content structure, style, tone, and text uniqueness.

We study the needs and expectations of the audience to adapt the content as much as possible to their requests and preferences. Before preparing the technical specifications, specialists create a content plan for copywriting for several months, taking into account the overall SEO strategy of the website.

We gather a relevant semantic core, determine the optimal keyword density, ensuring a balance between SEO optimization and readability.

We create a logical and clear content structure using H1, H2, H3 headings, subheadings, and lists – elements that simplify information perception and enhance user experience. A good technical specification includes guidance on where and how to use effective CTAs (Call-to-Action) to increase conversions and text markup.

We set the recommended text volume, consider the writing style (formal, informal, technical), define the tone of the content, and establish a lead writing approach. Our clients receive a detailed technical specification that will serve as a reliable foundation for creating high-quality content.

Our process for creating a copywriting brief includes several essential stages, each of which is carefully worked out:

➤ Information Gathering – We discuss the project details with the client, clarify the goals, tasks, and preferences to create the most effective brief.
➤ Analysis and Planning – We conduct an in-depth analysis of the niche, competitors, and target audience, which helps us develop an individual strategy for creating the brief.
➤ Brief Creation – Based on the collected information, we form a detailed technical assignment with clear and understandable requirements for the text’s structure, content, and SEO optimization.
➤ Client Approval – We present the completed brief to the client for approval, discussing any possible adjustments and additions.
➤ Brief Preparation for the Copywriter – The technical brief can be prepared either by the client’s copywriters or our specialists. After approval, the document is handed over to the performer to write the text according to the specified criteria.

This systematic approach guarantees that the text will meet the client’s expectations and objectives as closely as possible.

By collaborating with us, you gain a number of significant advantages:

➤ Professionalism and Experience – Our team consists of experienced specialists capable of developing an effective technical assignment for copywriters across various industries.
➤ Individual Approach – We take into account the specifics of each project, adapting the technical assignment to the unique tasks and characteristics of your business.
➤ Comprehensive Approach – Our services include a full range of work, from initial analysis and semantic core development to content structure formation and SEO recommendations.
➤ Transparency and Openness – We ensure constant communication with the client at all stages, allowing for quick resolution of any issues and adjustments to the assignment as needed.

Working with us is a guarantee of a successful outcome and the achievement of your set goals.

Ordering the service of creating a technical assignment is very simple; just follow a few steps:

➤ Contact us. Fill out the form on the website or call the provided number to discuss your needs and expectations.
➤ Project discussion. Our specialists will promptly get in touch with you to clarify the project details and determine the scope of work required.
➤ Contract agreement. After agreeing on all terms, we sign a contract that specifies the deadlines and scope of work.
➤ Work execution. Our experts begin creating the technical assignment, adhering to all the requirements and deadlines outlined in the contract.
➤ Delivery of the completed technical assignment. After the work is finished, you will receive a fully completed technical assignment, ready to be handed over to the copywriter.

A well-prepared technical assignment is the key to creating effective, SEO-optimized, and targeted content that solves business tasks and meets your audience’s expectations.