Call tracking

Call tracking is a technology that helps determine where phone calls to your business are coming from. With it, you can accurately identify which advertising channels (online or offline) attract customers and which ones don’t justify the investment. It’s like a GPS for your marketing: you can see the entire customer journey from the ad to the call.
Benefits of call tracking:
➤ Budget optimization: find out which channels generate calls, not just clicks.
➤ Improved ROI (Return on Investment): focus resources on effective tools.
➤ Enhanced service: analyze call data to understand customer needs and improve service quality.
With call tracking, you can make more accurate marketing decisions and increase business efficiency.
Our call tracking services
We offer solutions that allow you to accurately determine the sources of calls and improve the effectiveness of advertising. Call tracking services in Ukraine help companies analyze traffic sources, increase conversion, and effectively allocate advertising budgets.
Static call tracking
For offline advertising (banners, leaflets, TV commercials), we assign a unique number to each channel. For example, the advertisement in the metro will have one number, and in the magazine — another. This way, you can clearly see where the calls are coming from more often.
Dynamic call tracking
For online advertising (contextual ads, social media), the technology adapts to each website visitor: the user sees a unique number associated with their source of traffic (e.g., Google Ads or Instagram). This helps track not only the channel but also user behavior on the site.
Integration with analytical systems
By integrating call tracking on your website, we link it with Google Analytics or your CRM. You will get a complete picture: from the first click on the ad to the call and closed deal.
You can order call tracking to accurately track the sources of calls and optimize advertising costs.
How our call tracking works
We track every call and provide complete data on its source, helping optimize advertising campaigns.
Assigning unique numbers
To accurately determine which advertising channels a call came from, we set up individual numbers through specialized services like Binotel.
➤ For offline channels: a separate number is assigned to each advertising medium.
➤ For online channels: the number changes dynamically depending on the traffic source.
This allows you to track the effectiveness of your advertising campaigns and optimize your budget by directing it to the most productive channels.
Data collection and analysis
We track and analyze all key call parameters so that you get a complete picture of customer interactions.
➤ Call source (advertising platform, keyword, geolocation).
➤ Call time and duration.
➤ Additional metrics (for example, the webpage the client viewed before calling).
These data will help you better understand your customers, improve conversion, and optimize advertising campaigns.
Report delivery
In your personal account, you receive detailed real-time reports. You can see which channel brought in 50 calls over the week and which one brought none. This forms the basis for quick decision-making.
With this information, you can promptly adjust your promotion strategy, increasing the profitability of your marketing investments.
Advantages of working with us
We offer a convenient, transparent, and efficient tool for call analysis, allowing you to focus on business growth. This solution enhances targeting and manages the customer base, providing a comprehensive view for effective web analytics and business intelligence at an affordable cost.
Free service usage
You only pay for the rental of virtual numbers, while the analytics service, reporting, and CRM integration are provided with no hidden fees.
Convenient statistics and budget management
We provide user-friendly tools for data analysis and cost control, allowing you to make decisions quickly and optimize advertising campaigns.
➤ Customizable dashboards – a convenient interface with key metrics in real-time.
➤ Flexible filters – analyze conversions by time, location, and advertising channels.
➤ Instant budget redistribution – the ability to adjust spending across channels with just one click.
With us, you get full transparency in advertising investments and the tools for effectively managing call-related expenses.
How to order our services
Leave a request on the website, message us in chat, or call. Our managers will select the solution tailored to your needs. Purchasing our call tracking service with call analysis, UTM tags, and behavioral analysis at an affordable price is a great way for your business to enhance marketing analytics and optimize lead generation.
Setup and integration
We ensure a quick service launch and seamless integration with your existing tools, so you can start receiving valuable data immediately.
➤ Connect numbers within 24 hours – fast implementation without complicated technical processes.
➤ Integrate with your CRM or analytics – data transfer into convenient call tracking systems for full control over calls.
➤ Train your team to use the service – we provide guidance and help set up processes for maximum efficiency.
With us, you’ll quickly begin to leverage all the capabilities of your call center and get transparent call analytics for making strategic decisions.
In 1–2 days, you’ll receive initial data, and within a week, you’ll have clear analytics for optimizing your advertising.
Don’t lose calls — turn them into profit!
With call tracking, you don’t just count calls; you make every penny of your advertising budget work for results. We offer end-to-end analytics that helps precisely track all KPI metrics, as well as integration with IP telephony, ensuring multi-channel support and accurate client identification.