Advertising account audit
An ad account audit can help you identify weaknesses in your campaigns, reduce costs, and improve your advertising performance. We analyze your settings, keywords, bids, ads, and audiences to find areas of growth and improve your results.
Ad account audits are a thorough examination of every detail of your advertising campaigns. Through deep analysis, hidden issues and optimal improvement paths can be identified. This approach ensures higher advertising efficiency and better return on investment (ROI).
Regular audits ensure effective management of advertising expenses. Identifying unused opportunities and errors in settings helps reduce unnecessary spending. As a result, every penny invested works for you, and the budget is spent more rationally.
Competitor analysis is an essential part of the audit. Studying the strategies and ads of competitors allows you to identify their strengths and weaknesses. This creates a foundation for developing unique offers, which ultimately strengthens the company’s position in the market.
After a detailed audit, you will receive practical recommendations for optimization: improving landing pages, increasing query relevance, and adjusting bids. We offer solutions that will enhance the effectiveness of your ads and drive business growth.
stages of auditing advertising accounts
We check the logic of account construction, campaign structure, their segmentation, and compliance with business goals. We identify weaknesses that may reduce advertising effectiveness.
We review bidding strategies, analyze whether automated or manual budget management methods are being used effectively, and suggest adjustments to reduce costs and increase performance.
Вивчаємо, які ключові слова приносять трафік і конверсії, а які витрачають бюджет без користі. Аналізуємо релевантність оголошень та їхню відповідність запитам користувачів.
We analyze in detail whether geographic, demographic, and behavioral targeting parameters are set correctly. We identify inaccuracies that may lead to advertising being shown to the wrong audience.
We check whether conversion tracking is set up correctly in Google Ads and analytics tools (GA4, GTM). We identify problems in data collection that may distort the real effectiveness of advertising.
We investigate how well ads meet user requests, whether all possible extensions are used, and whether creatives are attractive enough to attract attention.
We generate a detailed report with specific steps to improve your account, optimize campaigns, adjust bids, set up conversion tracking, and increase overall advertising effectiveness.
trusted by companies (clients)
projects…
Ad account audit
An ad account audit is a detailed analysis of all settings and results of your advertising campaigns. The main goal is to identify problems, optimize the budget, and, of course, increase return on investment (ROI). Regular ad audits help improve the return on invested funds, uncover hidden issues, and reveal new opportunities to enhance results.
Advertising services audit from our teamWe conduct a comprehensive audit of advertising campaigns, covering several key areas:
➤ Technical audit. We check the functionality of advertising systems and analyze landing pages for loading speed and user-friendliness.
➤ Campaign settings analysis. We evaluate geographic targeting, ad scheduling, budgets, the accuracy of the negative keyword list, and bid adjustments used.
➤ Keyword evaluation. We check the relevance of queries, opportunities to expand the semantic core, and the relevance of bids on keywords.
➤ Ad analysis. We evaluate ad headlines, ad text, sitelinks, the presence of ad extensions, and the image formats used.
➤ Competitor analysis. We study competitors’ strategies and review their landing pages to identify opportunities for improvement.
We also analyze the volume of competitors’ presence in auctions to understand how effectively they are using their advertising opportunities and which strategies can be adapted for your campaigns.
How we workThe process begins with data extraction from ad accounts and analytics systems for in-depth analysis. Next, we conduct a comprehensive audit that helps identify problems and untapped opportunities. Based on the data collected, we formulate optimization recommendations. If needed, we can assist with implementing improvements and tracking ad performance.
Why choose usWe are always focused on delivering quality results and guarantee a high return on investment. Here’s why our clients trust us:
➤ Experience and professionalism – Our team consists of certified specialists with extensive experience in online advertising.
➤ Individual approach – We take into account the unique features of your business and offer solutions tailored to your needs.
➤ Transparency in reporting – We provide reports on the work done and are always open for communication.
➤ Results-oriented – Our primary goal is to achieve specific business objectives and ensure a high return on investment (ROI).
Thus, working with us is the path to a successful advertising campaign.
Ad account analytics – how to order the serviceIf you’re ready to get started, contact us. We’ll discuss your project, sign an agreement, and proceed with implementing a strategy that will help you achieve the desired results.