GA4 setup
GA4 setup is the implementation of a modern analytical tool that allows you to obtain detailed information about user behavior on the site. Correct setup ensures tracking of key events, traffic sources, and the effectiveness of marketing activities.
GTM setup allows you to efficiently manage tags on the website without editing the code. This improves data collection, event tracking, and marketing performance, which contributes to a rapid increase in the effectiveness of your digital campaigns.
With GTM setup, you can track customer actions in detail, including product views and adding items to the cart. This allows you to measure advertising effectiveness more precisely and increase conversions in the online store.
Using GTM allows you to set up flexible triggers and variables for more detailed data collection. This helps fine-tune goals, analyze user behavior, and adapt marketing strategies to improve results.
With GTM, you can quickly make changes to tag settings and tracking scripts without the need for programming. This enables you to respond promptly to changes and optimize marketing efforts with minimal time investment.
GA4 setup steps
We configure the GA4 account, adjust data collection parameters, and ensure that analytics work correctly.
We set up tracking of important events and conversions to obtain accurate data on the effectiveness of marketing campaigns.
We connect GA4 to advertising platforms and databases for detailed traffic analysis and improved advertising accuracy.
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GTM configuration
Google Tag Manager is a free tool from Google that simplifies tag management on a website without the need to edit code. The GTM tag manager allows you to add and modify tags for digital analytics, conversion tracking, event tracking, and other marketing purposes.
Benefits of using GTM:
➤ Simplified event setup in GTM without modifying the website code.
➤ Integration with analytics, including Google Analytics and advertising platforms.
➤ Increased digital marketing efficiency through quick updates.
➤ Flexible GTM triggers and variables for detailed data collection.
➤ Improved remarketing setup and script management without the risk of damaging the website.
A tool like goal configuration through GTM significantly speeds up the implementation of analytics and marketing solutions.
Our GTM setup services
We offer comprehensive services for configuring events in Google tools, allowing you to efficiently manage tags and analytical data on your website.
1. Account creation and setup
We register a GTM account, create a tag container, integrate it with your website, and configure access for your team.
2. Tag manager configuration and marketing tag implementation
We set up tags for conversion tracking, event identification, remarketing, and other key metrics.
3. Trigger and variable configuration
We configure GTM variables and triggers for precise event management and data collection.
4. E-Commerce Setup
We implement advanced tracking of events, product page views, and other key metrics for online stores.
5. Testing and Debugging
We use tag debugging mode to verify the correct operation of all tags and triggers before launch, resolving any potential issues.
With properly configured tools, your marketing will become more effective, and web analytics more accurate and transparent.
Work process with us
To ensure the integration process is as efficient as possible, we follow a clear action plan:
➤ Client needs analysis. We define goals, tasks, and the optimal data management approach.
➤ Implementation planning. We develop a detailed management system plan and its integration with your services.
➤ Execution and setup. We integrate and test the system, ensuring the proper functioning of digital analytics and other elements.
➤ Staff training. If needed, we train your team on the basics of working with GTM and script management for future independent tag management.
Upon completion, you receive a fully configured system that enables effective management of analytics and advertising data.
Advantages of working with us
Our approach combines:
➤ Experience and professionalism: our team has extensive experience in setting up GTM and analytics tools for various projects.
➤ Personalized approach: we consider the specifics of your business and offer solutions that best meet your needs.
➤ Support and consulting: we assist clients at every stage and even after project completion.
➤ Quality assurance: we ensure the proper functioning of marketing automation and tag configuration.
Partnering with us means confidence in accurate analytics and effective campaigns. We help optimize processes, save time, and achieve high results.
How to order GTM setup
Setting up Tag Manager involves a few simple steps to prepare a personalized offer:
➤ Contact us. Fill out the contact form or call the provided phone number.
➤ Project discussion. We will reach out to you to discuss your needs and goals in detail.
➤ Commercial proposal. After analyzing your requirements, we will prepare a personalized proposal with timelines and cost estimates.
➤ Contract signing. We finalize all necessary documents and begin the work.
Pixel setup, goal configuration, script management, and campaign efficiency—all of this can be under your control with Google Tag Manager!
Conclusion
E-commerce setup in GTM simplifies tag management and data collection on your website. With this manager, you can track marketing and analytics metrics, improving your digital marketing strategy. E-commerce setup enables precise tracking of customer actions and enhances conversions. Contact us to achieve the best results!