An advertising account audit is a comprehensive analysis of the settings and performance of advertising campaigns aimed at identifying and correcting errors, optimizing the budget, and improving the return on investment (ROI). During the audit, components such as targeting, keyword bids, creatives, and key performance metrics like CTR (click-through rate), conversion, and customer acquisition cost are thoroughly examined.

Regular auditing of your advertising account is crucial for maintaining competitiveness. Without checks, even minor mistakes—such as outdated ads, incorrect audience selection, or keyword duplication—can lower ROI and increase costs. An audit helps identify issues and unlock new growth opportunities, including testing ad formats and adapting to algorithm changes. It also enables quick responses to shifts in audience behavior and market trends. Regular audits prevent financial losses and enhance the effectiveness of advertising. You can order an advertising account audit from our specialists to improve your results.

We conduct a comprehensive analysis of advertising accounts, identifying weaknesses and growth opportunities to enhance the effectiveness of advertising campaigns.

We conduct a thorough review to ensure the correct operation of essential tools:

➤ We analyze advertising systems (Meta, Google Ads, TikTok) for proper setup, absence of duplication, and accurate conversion tracking.
➤ We check landing pages: loading speed, mobile responsiveness, functionality of lead capture forms, and the absence of technical issues (e.g., broken links).
➤ We monitor automated rules and scripts that impact budget distribution or ad visibility.

A technical audit helps eliminate critical errors, ensuring the stable operation of advertising tools and the accuracy of data collection.

We evaluate strategic parameters to maximize reach and cost-effectiveness:

➤ Geographic targeting – ensuring ad display regions align with the target audience, excluding inefficient locations.
➤ Ad schedule – optimizing for the best times of day and days of the week to achieve maximum conversions.
➤ Budgets – checking the balance between campaigns and resolving conflicts in competitive auctions.
➤ Negative keyword list – identifying unnecessary restrictions or their absence, which may lead to irrelevant clicks.
➤ Bid adjustments – analyzing strategies like “cost per conversion” and manual adjustments to align with campaign goals.

Well-configured campaign settings allow for optimal budget allocation and attract an audience with a high likelihood of conversion.

We focus on semantics to attract high-quality traffic:

➤ Relevance of queries – excluding irrelevant keywords.
➤ Expanding the semantic core – adding new phrases based on competitor analysis, search trends, and long-tail queries.
➤ Bid optimization – adjusting bids based on competition, seasonality, and ROI of each keyword.
➤ Balancing between high, medium, and low search volume keywords – structuring for a steady flow of customers at a reasonable cost.

Proper keyword selection increases traffic relevance and lowers customer acquisition costs.

We enhance the conversion rate of creatives through detailed analysis:

➤ Ad headlines and text – assessing uniqueness, presence of unique selling propositions (USPs), and key audience triggers.
➤ Visual content – checking the quality of images/videos, platform format compatibility (e.g., Stories or Feed), and conducting A/B testing.
➤ Additional elements – optimizing quick links, ad extensions, and call-to-action buttons.
➤ Audience targeting – analyzing the language, tone, and resonance of ads with various audience segments.

Well-designed ads increase engagement and enhance conversion rates at all stages of the sales funnel.

We conduct a comprehensive competitor analysis to identify their strengths and weaknesses and find opportunities to improve the client’s strategy. We examine targeting approaches, use of image ad formats, frequency of creative updates, and unique selling propositions. We analyze ad texts, visual elements, calls to action, and special offers, as well as evaluate the effectiveness of landing pages and lead forms. Additionally, we assess competitors’ budgets and activity across different seasons to develop an effective strategy for improving ROI. Based on the gathered data, we provide specific recommendations, help optimize ad campaigns, and increase conversions.

Our experts will assist you in auditing your ad accounts, identifying weaknesses, and offering optimal solutions.

We follow a structured approach to ensure the maximum effectiveness of advertising campaigns. Each stage is aimed at in-depth analysis, identifying issues, and implementing improvements.

➤ Data collection: we extract data from ad accounts and analytics systems for a detailed analysis.
➤ Free website analysis: we assess the quality of landing pages and their alignment with the advertising goals.
➤ Problem analysis and identification: we conduct a comprehensive audit, find weaknesses, and uncover unused opportunities.
➤ Development of recommendations: we provide a detailed report with optimization tips and suggestions for improving ad campaigns.
➤ Implementation of changes: if needed, we help implement the proposed improvements and track their effectiveness to ensure consistent growth in performance.

This approach allows us not only to improve current results but also to lay the foundation for the long-term success of your advertising strategy.

We offer a full range of services to achieve the best results in online advertising, ensuring high levels of support at every stage of cooperation. Our experts are always ready to provide tailored solutions that align with your goals.

➤ Experience and professionalism: our team consists of certified specialists with years of experience in online advertising.
➤ Individual approach: we consider the unique characteristics of your business and offer solutions that best meet your needs.
➤ Transparency in reporting: we provide detailed reports on the work done and the results achieved, always open to communication and ready to answer your questions.
➤ Focus on Results: our efforts are directed toward achieving specific business goals and ensuring a high return on investment (ROI).

When you work with us, you get not only quality service but also a partner who is committed to your success and growth.

To get professional recommendations, order an advertising audit, and we will provide a detailed report with analysis. Ordering services is simple and convenient. Fill out the form on our website or call us to discuss your needs. We will contact you, suggest optimal solutions, and, after agreeing on the terms, sign the contract and begin the work. We ensure full transparency and provide regular reports on progress and results.