brief for copywriting services

1. Your name

Example Steve Jobs 🙂

2. Phone number

Example +380661234567

3. Your website

Example google.com,
google.pl, google.ua

4. Company name

Hint If you have specific spelling requirements, such as no quotation marks or using the English name in all caps, please mention them

5. Who is your target audience?

Hint wholesale/retail customer, age, gender, income level, occupation, other important information

6. What writing style do you prefer? Formal/business-likeConcise and informativeLively, conversationalHumorous / creativeOther

Hint tick the appropriate boxes

7. Describe the strengths of your project:

Example pricing, speed of order processing, operators with higher technical education, etc.

8. List 3–5 websites we can use as references when writing the texts. Or specific articles whose writing style you like.

Hint if there are no such sites/articles, please state that

9. Are there any aspects to emphasize or avoid in the text?

Example emphasize promotional offers; do not mention perishable products

10. If you offer discounts, please describe the conditions and indicate whether they should be emphasized.

Example we offer a 10% discount on wholesale orders.

11. What are the common questions your clients ask before placing an order?

Hint what your potential customers are most interested in before making a purchase: product features, delivery, warranties, returns, etc.

12. Additional information:

Hint write anything that will help us better understand you and your business. The more information we get, the better the texts will be

Brief has been successfully sent!