Is there any point in installing a bunch of trackers on a page? Obviously, no.
Placing multiple trackers will cause a significant slowdown of the website. It should be taken into account that a visitor searching for specific information quite actively “jumps” between links. While the browser loads the trackers one by one and establishes connections with the statistics servers, the potential client, most likely, will have already left the site, and the visit will not be counted. Hence — inaccurate information. A powerful and simple tool, Google Analytics allows you to receive the necessary data for website analysis, as well as page visits, in real time. Creating your own dashboard, creating personalized segments (including advanced segmentation), an additional summary of “Key Company Performance Indicators,” excellent visualization of transitions and data display — this is far from the full list of available options. Google Analytics is especially useful on the pages of online stores, where traffic is expected to have decent metrics by default.
What are its benefits?
By configuring GA statistical reports for specific tasks, you can gain an excellent tool for ranking promotion of a store. For example, the store’s traffic dynamics in the “Statistics” section can be presented as a detailed report for a specific period (say, a month), which allows you to analyze peaks and drops in visits. The “Visitors” section will provide no less important information:
➤ monitor resolutions used by clients. The collected data will help adjust the size of the online store’s website for more functional placement of commercial content;
➤ data on browsers used to access the site. This information will allow identifying the most popular ones and testing the appearance of the online store in different browsers;
➤ data mapping on a map. This option provides a complete picture of the clients’ territorial distribution, enabling certain conclusions and, if necessary, focusing efforts in a specific direction.
In the “Traffic Sources” section, there is extremely important information about visits from search engines, direct traffic, and referring websites. By analyzing the report data, you can significantly refine certain pages of the site. These and many other GA functions, when used skillfully, can provide considerable assistance in the development of an online store’s business.
Installing and setting up google analytics is traditionally simple
Account registration and installation of the tracking code are accompanied by detailed step-by-step instructions, resulting in the probability of errors being minimized.
It is important to remember that the code must be installed on every page of the site (not just the homepage)! Moreover, it is highly desirable to place it at the top of the page, before the closing tag, since a counter placed low in the HTML code of the page may not have time to register a hit.
Since this concerns working with an online store website, installing the e-commerce Google Analytics code is mandatory. Like any auxiliary feature, the e-commerce code, behind its modest label, hides a rich arsenal of capabilities for deep analysis of numerous nuances (revenue, profit, average check, rises and drops in sales, the ability to adjust budget toward more effective sources, etc.).
Undoubtedly, this option will show the entire campaign not only in terms of the number of clicks and traffic metrics. It will allow you to optimize advertising investments by quickly redistributing them.
Of course, installing e-commerce looks somewhat more complicated. But it is worth it. You can try to activate the option on the order confirmation page yourself, through the admin area (it is not difficult to find a couple of instructions online). However, remembering that correct installation greatly affects the module’s performance, it is better to seek help from a programmer who will not only install it but also inspect the code’s operation by making several test orders.
One of the useful functions of the tool is the ability to track additional search engines that are not included in the standard Google Analytics code. This refers to regional systems. Small changes in the code will allow you to add additional search engines, which, in turn, will help test the interaction of a “local” visitor with a specific site. Google Analytics is one of those tools that reveal their potential over time. However, its role in website promotion becomes clear even after a brief look at its analytical capabilities.
