SEO promotion strategy for an online store with seasonal products

Client description: svitsaun.com.ua — equipment and accessories for saunas and baths.

Category: E-commerce

Region and language of promotion: Ukraine, Ukrainian and Russian

Promotion period described in the case: from January 2022 to the present

✅ Client request:

➤ To rank in the top search results for priority product category queries.
➤ To increase organic traffic to the website.

✅ Initial website data:

➤ Average daily traffic — about 130 clicks.
➤ The niche is seasonal, but traffic hardly increased with the onset of the season as key queries were not in the top results, and technical optimization had not been carried out for a long time.
➤ The blog was underdeveloped, limiting additional traffic attraction.
➤ Technical errors: pages with redirects, links to 404 pages, non-optimized sitemap.
➤ Commercial pages had semantic potential but, due to the lack of optimization, were not generating traffic.

✅ Results achieved by the project:

After completing all the tasks, organic traffic increased to an average of 320 clicks per day.

✅ Tasks performed:

➤ Conducted a repeat technical audit of the site.
➤ Optimized the company profile on Google Maps.
➤ Performed additional analysis and expanded the site's semantic core.
➤ Optimized metadata and reconfigured its automatic generation.
➤ Analyzed existing SEO texts on the site’s pages, rewriting many of them to improve quality from an SEO perspective.
➤ Identified technical errors and provided developers with tasks for their resolution.
➤ Strengthened efforts to develop the blog on the site.

✅ Benefits of working with seomarket for business:

Comprehensive SEO promotion for the client's website helped increase organic traffic by approximately 2.5 times — from 130 to 320 clicks per day. As a result, the site's visibility also doubled, and greater visibility means potentially more customers from the search engine. Additionally, there was an increase in brand recognition among users.