Client description: turboremont.com.ua β turbine repair for all types of vehicles.
Category: Service industry
Region and language of promotion: Ukraine, Russian
Promotion period described in the case: 12.2023 β 10.2024
β Client request:
β€ Rank in the top 3 Google for key queries in regions of presence.
β€ Increase the number of calls to the site from organic traffic.
β€ Sales segment: B2C.
β Initial data of the site:
β€ On average, 20 clicks per day.
β€ Non-unique content on the pages.
β€ Unoptimized meta tags.
β€ Insufficient number of landing pages.
β€ Absence of breadcrumbs, necessary types of microdata, and internal linking.
β Results achieved by the project:
Growth of organic traffic from 20 to 150 clicks per day.

The site's visibility increased from 29,000 to 114,000 impressions per month.

The average position increased from 20 to 12.

The number of target conversion queries in the top 3 increased from 56 to 155.
β Work carried out:
β€ Conducted a detailed audit identifying all errors and providing recommendations for their resolution. Clear instructions for corrections made the site more understandable for search engines, improving its indexing and ranking.
β€ Expanded the site structure by creating a large number of additional landing pages (extra services, services in different cities). This allowed for a broader coverage of key queries, including low-frequency and geo-dependent ones. As a result, the site began appearing in search results for a larger number of queries, leading to an increase in organic traffic.
β€ Made existing content unique and wrote optimized texts for new pages. The updated content increased the relevance of pages for search queries, helping improve their ranking in search results.
β€ Implemented all necessary technical fixes: microdata, breadcrumbs, etc. Thanks to technical optimization, the site became more user-friendly for both visitors and search engine bots. Microdata improved the site's appearance in search results (rich snippets), which could positively impact CTR. Breadcrumbs simplified navigation for users, helping reduce the bounce rate.
β Advantages of partnering with seomarket for business:
Cooperation with us has significantly improved the website's SEO performance. Organic traffic increased from 20 to 150 clicks per day, and search visibility grew from 29,000 to 114,000 impressions per month.
Thanks to technical optimization, structural expansion, and content updates, the average position improved from 20 to 12, and the number of targeted conversion queries in the top 3 increased from 56 to 155.
Thorough work on the website made it more user-friendly for both search engines and visitors, leading not only to increased traffic but also to higher conversions.