Client description: scrambleup.com is an investment platform.
Category: Service industry
Region and promotion language: Portugal, Spain, Greece, Germany, Netherlands, United Kingdom.
Promotion period described in the case: from December 2023 to the present
β Client request:
β€ Creation and enrichment of the website with high-quality informational content.
β€ Increase in non-branded traffic.
β€ Work with the B2C segment (services for individuals).
β Initial website data:
β€ Average traffic β 60 clicks per day.
β€ Incorrectly configured or missing meta tags.
β€ Only one landing page β the homepage.
β€ Underdeveloped blog with few unoptimized articles, which did not generate traffic.
β€ Absence of breadcrumbs, microdata, internal linking, and a contact page.
β Project results:
Organic traffic increased from 60 to 435 clicks per day, on average.
The site's visibility increased from 20,000 to 755,000 impressions per month, on average.
A significant increase in non-branded traffic β it became the main source of organic traffic growth.
