Since March 2019, the number of website visits increased by 376.95%.
INITIAL DATA:
| Period | February–March 2019 |
| Niche | Gas station network |
| Services | Sale of petroleum products and full range of customer services at gas stations |
| Task | A reach campaign aimed at attracting the target audience to the website through paid traffic channels (Google AdWords / Facebook / Instagram) to participate in the promotional campaign. |
Results from display network campaigns
 |  |  |
| Reach: During the promo campaign, the reach plan for the target audience was fulfilled by 154.22% | Website visits: Website visit plan fulfilled by 103.69% | Cost per visitor: Planned cost per click reduced by 5.24% during the campaign |
The main qualitative indicator of the effectiveness of the promotional advertising campaign was the result in terms of target audience reach and website visits, with the goal of informing users about the conditions of the promotion. During the promotion strategy development, thematic placements for banner advertising were analyzed and selected, and recommendations for creatives and landing pages were provided.
Targeting an interested audience allowed for the attraction of high-quality traffic, resulting in 154.22% overachievement in reach and 103.69% fulfillment of the website traffic plan within the originally agreed budget. Thanks to the chosen advertising strategy and the right tools, the cost per acquired website visitor was reduced by 5.24%.
| Channel | Planned | Actual | Plan fulfillment | |||
| Shows | Clicks | Shows | Clicks | Shows | Clicks | |
| Google АdWords Facebook Instagram | 8 488 522 | 45 752 | 13 091 147 | 47 441 | 154,22% | 103,69% |
Results of the advertising campaign
➤ Placement of static branding on high-traffic online platforms to maximize reach among the target audience.
➤ Launch of GND campaigns in the Google Display Network, targeting users interested in automotive-related content.
➤ Setup of remarketing campaigns for loyal users who previously visited the website and engaged with the Promo.
➤ Targeted advertising on social media (Facebook / Instagram) for audiences interested in the automotive niche.
➤ Launch of remarketing campaigns on Facebook and Instagram aimed at the loyal audience segment.
