Client description: vinovino.com.ua — a network of stores and an online store for premium alcohol.
Category: E-commerce
Promotion region and language: Ukraine, Ukrainian and Russian
Promotion period described in the case: from May 2024 to the present
Client's request:
➤ Comprehensive SEO optimization of the website.
➤ Fixing technical errors.
➤ Increasing traffic.
Website initial data:
➤ Average organic traffic — up to 100 visits per day, with a negative trend; the number of visitors was decreasing.
➤ 1-2 conversions per day.
➤ The blog on the website existed but was not used as an SEO tool.
➤ Platform: Khoroshop — convenient for basic optimization, but limited in the ability to implement custom solutions.
Results achieved by the project:
➤ A 144% increase in organic traffic — from 94 to 250 visitors per day (during the peak season — over 500).
➤ Increase in site visibility in search results — from 7,300 to 27,000 impressions per day (+269%).
➤ 4-40 conversions per day, depending on the day (weekdays, weekends, holidays).
Works performed:
➤ SEO audit of the site was conducted, 29 issues were identified, of which 7 were fixed (22 remained due to platform limitations).
➤ Semantic core was gathered and agreed upon with the client.
➤ H1, title, and description tags were optimized based on the collected semantics.
➤ A hypothesis for creating new landing pages was developed.
➤ Over 300 new landing pages were created manually by the project manager from the client side based on the specifications we provided.
➤ Basic content optimization was performed.
➤ The initial blog structure was implemented with topic selection based on relevant queries.
➤ Thanks to full access to the site's admin panel, changes were implemented without delays.
Benefits of working with seomarket for business:
Just one month after the work started, the project saw an 18% increase in organic traffic. The site began to consistently generate a growing number of targeted visits and conversions. Thanks to regular creation of relevant content and a well-organized SEO structure, the business gained a new source of attracting potential customers. Despite platform limitations, significant growth was achieved through high-quality SEO support.
