Client description: ingo.ua — an insurance company.
Category: Service Industry
Region and promotion language: Ukraine, Ukrainian, Russian
Promotion period: from December 2023 to the present.
✅ Client request:
➤ Full SEO optimization of the website.
➤ Ranking the main search queries in the TOP.
✅ Initial website data:
➤ Average traffic – 375 clicks per day.
➤ Incorrectly configured or missing meta tags.
➤ Lack of microdata, which limited the potential for improving the website’s display in search results.
✅ Project results:
Organic traffic increased from 375 to 450 clicks per day (+20%), on average.
The website visibility increased from 229k to 396k impressions per month, on average.
The number of key queries in TOP-3 increased from 217 to 365, and in TOP-10 from 487 to 600.
✅ Tasks performed:
➤ Detailed SEO audit with identification and correction of technical errors.
➤ Optimization of the website structure and creation of additional landing pages, which helped expand the semantic coverage.
➤ Implementation of technical fixes:
Pavlo, Marketing Specialist at the insurance company "INGO":
"Quick problem-solving, convenient communication."