Client description: luckylink.kiev.ua is an online store specializing in computer equipment and electronics.
Category: E-commerce
Region and language of promotion: Ukraine, Ukrainian
Promotion period: from September 2024 to the present
✅ Client request:
➤ Attracting more traffic to the website.
➤ Optimizing advertising costs and increasing the number of conversions.
➤ Improving the conversion rate.
✅ Advertising data at the beginning of the collaboration:
➤ CPC was 3.26 UAH
➤ Conversion rate was 1.53%
➤ Cost per conversion was 178.53 UAH
✅ Results achieved by the project
➤ The cost per click (CPC) decreased to 3.07 UAH, a -5.86% reduction.
➤ The conversion rate increased by +19.72% with the same budget.
➤ The cost per conversion dropped to 133.48 UAH, a -25.23% decrease.
✅ Work performed:
➤ Performance Max campaigns
The main tool for achieving high conversions was Performance Max campaigns. They use Google's automation to optimize ad placements across all platforms (YouTube, Gmail, Google Search, Google Display Network, as well as Google Maps), which allows for better results with minimal effort.
Ad creatives automatically adapt to different formats and query types using artificial intelligence.
Dynamic ads based on user behavior data were used, which helped increase the relevance of the ads.
➤ Other campaigns
In addition to Performance Max, search campaigns and campaigns in the Google Display Network were also set up to expand the reach.
✅ Advantages of working with seomarket for business:
Collaboration with us allowed the client to achieve significant improvement in key metrics. By using Performance Max and other campaigns, the cost per click decreased by 5.86%, while the conversion rate increased by 19.72% without increasing the budget.
A comprehensive approach to ad setup, using Google automation and behavioral data analysis, allowed for improved ad effectiveness, making them more relevant and reducing the cost per conversion by 25.23%.
The obtained results confirm that a well-thought-out strategy and the right approach to ad management not only increase the number of applications but also optimize advertising costs.
