Client description: kidis.ua β an online store for children's toys and products for kids.
Category: E-commerce
Region and language of promotion: Ukraine, Ukrainian
Promotion period described in the case: 04.2024 β start of cooperation; 12.2024 β result.
β Client's request:
β€ Increase the number of conversions.
β€ Increase ROAS (Return on Ad Spend).
β€ Simplify the account structure for easier control.
β Advertising data at the start of cooperation:
β Conversion rate: 1.86%
β Number of conversions: 2,463
β Average ROAS: 305.20%
β Results achieved by the project after 8 months of cooperation:
β Conversion rate: 3.42%
β Number of conversions: 4,157
β Average ROAS: 532.62%
As a result of the optimization of Google Ads, we were able to significantly improve key performance indicators. The conversion rate increased from 1.86% to 3.42%, an 83.8% growth, while the average ROAS grew from 305.20% to 532.62%, representing a 74.5% increase. This performance demonstrates the success of the campaign setup, enhanced targeting of the audience, and effective budget allocation, which ultimately led to more valuable conversions.
The dynamics of the account during the work period
β Work performed:
β€ We consolidated similar categories, reducing the number of campaigns from 44 to 11. A branded campaign was created, as it was previously missing, causing the client to lose the hottest audience.
β€ All creatives were replaced because the previous ones were too simple β just product photos within relevant groups.
β€ During the process, we encountered an issue: some products were receiving impressions and clicks but not conversions. These products were separated into a new campaign, which solved the problem within the first month of its launch.
β€ For each campaign, we selected all possible signals for maximum targeting of the target audience, which was previously missing: keyword themes, remarketing of visitors to relevant pages for each group, and customer databases were uploaded.
β€ We added exclusion lists for irrelevant placements and negative keyword lists at the account level, with regular updates thereafter.
β€ Daily monitoring and routine optimization helped achieve positive results.
β€ We continue to cooperate with the client.
β Advantages of collaborating with SEOmarket for business:
The optimization of the advertising campaign led to significant improvements in key metrics: the number of conversions increased by 68.7%, the conversion rate by 83.8%, and ROAS rose by 74.5%. Thanks to the updated account structure, enhanced creatives, more precise targeting, and regular optimization, we were able to use the advertising budget more effectively and attract more targeted customers.
We continue our collaboration with the client.
