Client Description: edrpou.ubki.ua β a service for quick and efficient verification of Ukrainian companies and individual entrepreneurs.
Category: Service Industry
Region and language of promotion: Ukraine, Ukrainian
Provided service: Comprehensive SEO audit of the website
β Client's request:
β€ Page indexing issue β the number initially increased and then started to decrease. The estimated number of pages that should be indexed is around 2 million.
β€ Need for expert advice and assistance in optimizing site pages and improving loading speed.
β€ Identifying growth opportunities for organic traffic.
β Website starting data:
β€ Unsatisfactory organic traffic β an average of 160 clicks per day.
β€ A large number of errors β 32 optimization errors, including technical and internal issues: poor quality title and description tag templates, lack of microdata, and internal linking issues.
β Results achieved by the project:
β€ After implementing all the audit recommendations, organic traffic increased by +1275%: the average number of site visits grew from 160 to 2,200 per day.
β€ The site's visibility for all thematic queries also increased β from 7,300 to 27,000 impressions per day (+269%).
β Work performed:
β€ Conducted an audit and monitored the implementation of changes.
We prepared an audit that essentially became the strategy for the further promotion of the website. The implementation of the audit was carried out by the client's programmers, while our team ensured the monitoring of the implementation of all technical tasks (TMs) in accordance with the service conditions. During the process, we made necessary adjustments.
β€ Identified errors and technical optimization
11 technical errors were identified, including:
β Absence of important headers for the server used by the Google bot;
β Low page loading speed on mobile devices (main source of traffic);
β Incorrect generation of the sitemap.xml file;
β Incorrect settings in the robots.txt file.
β€ Content and internal factors optimization.
We developed 13 technical specifications for internal optimization, including:
β Setting up multilingual functionality (hreflang);
β Internal linking of pages;
β Optimization of H1, title, description tags;
β Implementation of Schema.org and Open Graph microdata for improving snippets in social media.
β€ Usability and brand representation
We separately worked on 7 points regarding the website's usability, including:
β Improving brand representation in search engines;
β Creating an "About Us" page;
β Enhancing website usability (e.g., ensuring phone numbers or emails auto-dial when clicked).
These changes are aimed at improving conversion, enhancing user interaction with the website, and strengthening its positions in search engines.
Result β +1275% increase in organic traffic clicks.
After the client achieved the desired results from implementing all audit recommendations, they decided to move from one site mirror (secure.ubki.ua) to a new one (edrpou.ubki.ua) without considering SEO recommendations or consulting on the matter. As a result, there was a significant drop in organic traffic.
The traffic decreased to 700 clicks per day from 2200.
The client reached out to us again asking to resolve the situation. We conducted a second audit, identified issues with duplicate content, and prepared a new set of technical tasks. After implementing the new technical tasks, the traffic began to recover and grow further (the number of website visits became higher than before the migration).
This is a great example of how valuable the work of experienced SEO specialists is and how important it is to develop and migrate websites in collaboration with SEO professionals.
β Advantages of working with seomarket for your business
Implementing the tasks from the provided SEO audit allowed the client's website to grow to 2,200 clicks and 27,000 impressions per day.
β€ Increased website visibility: more targeted visitors β more potential customers.
β€ Long-term effect: a strong SEO foundation will contribute to traffic growth even after the work is completed.
As a result, the client's satisfaction with our targeted interaction led to a decision to establish a long-term partnership with us. This, in turn, has contributed to the stable and reliable growth of the site in Google's organic search results.
