Between September 2017 and July 2018, organic traffic from search engines increased by 121.54%.
Initial data
| Period | September 2017 – present |
| Niche | Online store of security systems |
| Product assortment | Over 3,000 products across 25 product categories |
| Objective | Increase organic traffic and rank keywords in the TOP results to boost sales within one year |
| Effectiveness | Growth in organic traffic, decrease in bounce rate, improvement of keyword rankings into TOP positions |
RESULTS
The efforts in on-site optimization, external promotion, and the selection of a content strategy delivered positive results. The outcome of one year of SEO work on the project was a +126.29% increase in unpaid search traffic. In quantitative terms, organic traffic grew 42.5 times, which allowed the July results to surpass the planned figures for August 2018.
One of the key quality indicators of the project’s promotion was the increase in the number of new users visiting the website. During the promotion period, the flow of new users grew by 155.85%. The ratio of new to returning users improved by 161.27%.
When developing the promotion strategy for the online security systems store, a broad semantic core approach was chosen, including low-, mid-, and high-frequency queries. As a result of the year-long work, 1,277 queries were ranked in the TOP-30.
Work Performed
Content Optimization:
➤ Collection of the semantic core and ongoing work on its expansion.
➤ Implementation of automated generation of title, description, and H1 tags for product pages.
➤ On-page optimization across all priority site categories.
➤ Writing website content optimized for key queries using LSI principles.
Technical optimization:
➤ Elimination of duplicate product pages.
➤ Blocking of technical pages from indexing.
➤ Elimination of server-side site duplication.
➤ Implementation of product rating functionality.
➤ Optimization of pagination pages.
Off-Page Promotion:
➤ Placement of articles with backlinks on thematic or high-authority news platforms.
➤ Listing in Google My Business (GMB).
➤ Work with social signals: Instagram, Facebook.
➤ Crowd marketing.
