Since March 2019, the number of website visits has increased by 376.95%.
INITIAL DATA:
| Period | Advertising campaign with a duration of 2 weeks – march 2019 |
| Niche | Shopping and entertainment centers |
| Provided services | Offline retail stores. Banks. Travel agencies. Cinema. Game land. Restaurants and cafes. |
| Goal | Conducting a broad advertising campaign to inform the target audience about the promotions and events of the shopping and entertainment center (mall). |
| Task | Meeting KPIs for website traffic, cost per click, number of YouTube video views, and cost per view |
RESULTS OF THE CAMPAIGN IN THE CONTEXTUAL DISPLAY NETWORK
The main goal of this advertising campaign was to achieve maximum reach of the target audience in a short period of time in order to inform them about the upcoming promotion and event in the shopping mall. Thanks to competent setup and optimization of the campaign, all planned KPI indicators were exceeded: the number of actual website clicks was 376.95% higher than planned, and the cost per click was reduced by 79.04%/. Precise targeting of the audience made it possible to achieve an interaction rate that exceeded the planned figure by 211.42%.
RESULTS OF THE YOUTUBE CAMPAIGN
As part of this advertising campaign, a video ad format was launched on the YouTube channel. The result of this campaign exceeded the planned KPIs: the number of video impressions was 121.95% higher, and the cost per view was 60% lower
RESULTS OF THE ADVERTISING CAMPAIGN
By selecting effective tools for this type of advertising campaign, the specialists were able to exceed all planned indicators, thereby increasing the overall effectiveness of the campaign. The result of the advertising activity was the attraction of the target audience to the event within the planned promotional budget.
